In this episode of SaaS Crunch, we learn how SuperMetrics have grown its marketing team from 3 to 25 in 3 years. We dive deep into the detail, including questions like: What's different between the marketing director & demand gen director role

How This SaaS Brand Spends their $123M In Series C | Liam Bartholomew, Global Head of Demand Generation at Cognism

Mar 21st, 2022 39m 44s

In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following:What's the role of the Head of Demand Gen?What success metrics do you monitor closely (excluding marketing att

What 79 Client Pitches Taught Us About B2B Marketing

Feb 8th, 2022 26m 57s

In this episode, we reflect on all the pitches we had in 2021. With over 79 conversations with businesses about their marketing, several trends emerged.Digital marketers are spread too thinUnclear direction leads to shot-term / reactive marketi

B2B Myths Started By B2C Marketers

Jan 17th, 2022 20m 16s

In this episode of IMNs, we look at the main B2B myths stated by B2C marketers. As the majority of information you find on the internet is written by B2C marketers, naturally, this means B2B marketers take B2C advice and apply it to selling ent

Use LinkedIn Ads To Supercharge your SEO Strategy

Dec 8th, 2021 29m 3s

In this episode, we run through 5 key challenges B2B businesses face with SEO, and how LinkedIn Ads is the solution, we cover:Limited Search Volume (Low Lead Numbers)SERP / Brand Differentiation (Click Through / Engagement Rate)Long Buying Cycl

The 7 Biggest LinkedIn Ads Mistakes That Kill Revenue

Nov 30th, 2021 24m 53s

8 Lesser Known Google Ad Mistakes in B2B

Nov 19th, 2021 26m 6s

In this episode, we look at common mistakes B2B Marketers make in Google Ads, including:- How overspending can kill account performance- First touchpoint attribution reports don't help make informed decisions- Feedback Loops usually end with ac