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Defining “Modern” PR & How to Nail It, with Kate Johnson

Defining “Modern” PR & How to Nail It, with Kate Johnson

Released Wednesday, 8th May 2024
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Defining “Modern” PR & How to Nail It, with Kate Johnson

Defining “Modern” PR & How to Nail It, with Kate Johnson

Defining “Modern” PR & How to Nail It, with Kate Johnson

Defining “Modern” PR & How to Nail It, with Kate Johnson

Wednesday, 8th May 2024
Good episode? Give it some love!
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Digital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare.

In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR measurement.

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From The Podcast

SaaS Half Full

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Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

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