Marie and Lou peel back layers of sponsored content and enabled cookies to find out exactly what it means to make minors into influencers. It begins with predictably corporate reactions to a lawsuit, includes the weirdness that is sponsorship, and ends with hard questions. Is this a moral panic in the making? Is it exploitation? Is consent even a part of the equation?
Tangents include ASMR, memes, and childhood crushes.
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LINKS
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Kid influencers: Few rules, big money (2019 documentary)
Why Child Social Media Stars Need a Coogan Law to Protect Them From Parents (Hollywood Reporter)
Branding Kidfluencers: Regulating Content and Advertising on YouTube (2021)
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