Your content marketing strategy is critical to your success. Ultimately, your overall marketing strategy must outline how you will develop, manage, and distribute content effectively. On this week’s SBI Insider: Sales and Marketing Insights Podcast we spoke with Toby Murdock, the co-founder and CEO of Kapost. Kapost is a content marketing software designed to help marketers organize their content marketing efforts. Listen as Toby explains how to develop the right content to drive revenue growth.
During the episode, Toby will address key topics such as:
The customer is king, and in order to make your number you must provide an excellent customer experience. Content is a key piece to defining this experience. Listen as Toby explains how to create a winning content marketing strategy.
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