On this week’s SBI Insider Podcast we discuss the intersection of marketing and technology. Joining me in this discussion is my colleague Mark Synek, Principal from SBI. Together we discuss the approach to data-driven marketing for companies with aggressive revenue growth goals.

Data is everywhere. Channels are exploding, and technology is constantly changing. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the “show me” era. Marketing leaders cannot deal with this alone. You need a right hand, called marketing ops.

My colleague, Mark Synek, and I recently spoke with Scott Brinker, the author of cheifmartec.com. Listen as we discuss with Scott the intersection of marketing, technology and management.