What CEO would not move heaven and earth to achieve a 30% Customer Acquisition Cost (CAC) reduction?  On today’s show, we discuss strategic alignment and the impact this has to your bottom line.

The impact of misaligned, or missing, strategies is real. Our research has found that top companies with aligned strategies have predictable outcomes. My colleague Ryan Tognazzini and I discuss how to gauge your current state and take steps to resolve.  

We discuss level one companies and the impact this has on acquiring customers and your bottom line. If you’re in level one, you should start by developing strategies by functions. Get your corporate strategy from your CEO and determine if your functional strategies are aligned to the goals of the company.