Building Intangibles in the Business - Are We Doing it Consciously?

Intangibles accounted for 90% of the overall business valuation of Standard & Poor 500 in year 2020. In 1975, it was 17%.

Building, enhancing Intangibles in the business is therefore essential to create long-term value.

How do businesses do that, in a conscious way?

First and foremost, it requires thinking beyond ROI for every decision that we make. It requires planning and strategising beyond the quarter.

Second, it requires investment in people, in leaders, in teams; and nurturing talent, within the business.

Third is building a Brand, backed by values, culture, reputation and recall – that includes building and nurturing positive relationships, consciously, atall levels – with employees, customers, vendors, service providers, investors...

Successful businesses prioritize on building Intangibles over long-term; which in turn creates long-term value.

It’s worth recalling what Tony Hsieh of Zappos once famously said - “Just because you can’t measure the ROI ofsomething doesn’t mean you shouldn’t do it. What’s the ROI of hugging your mom?”

My name is PK Narayanan, wishing you the best! Thank you

#ceo # scaleup #leadership #business #intangibles