Tom Wentworth
Scaleup MarketingEpisodes
Episodes of Scaleup Marketing
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Presentation from the 2023 CyberMarketingCon in Austin, Tx. Let's face it: it's tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as
In this episode of Scaleup Marketing, I talk about the Catch-22 of Attribution, and why fighting over attribution is destroying go-to-market teams.
On this week’s episode of Scaleup Marketing, I’m joined by Jamie Sloan, the Senior Director, Marketing Operations and Automation at InVision. Jamie talks about the evolution of marketing operations from tactical to strategic, why process is imp
In this week's episode of Scaleup Marketing, I talk about why I decided to start a podcast, what I'm hoping to get out of it, and why I think everyone should start their own podcast.
On this week’s episode of ScaleUp Marketing, I talk to René White, a Senior Advisor with the Chasm Group. René works with boards, CEO’s, and executive management teams on business challenges tied to revenue growth, He began his career with the
On this week's episode of Scaleup Marketing, I talk to Mike Waldrop, the Director of Presales Solution Architecture at Datastax about the relationship between sales engineers and marketing. We talk about what sales engineers really need from ma
In this week's episode of Scaleup Marketing, I talk to Mercedes Chatfield-Taylor, a managing partner of Caldwell’s Private Equity and Venture Capital Executive Search Practice. Mercedes focuses on executive-level search for high-growth technolo
In this week’s episode of Scaleup Marketing, I talk to Kyle York, the co-founder, CEO, and managing partner at York IE, an investment firm. Kyle and I talk about our love of New Hampshire and how his early focus on brand helped build Dyn into a
On this week’s episode of Scaleup Marketing, I’m joined by Lynne Capozzi, the CMO of Acquia. Lynne and I talk about moving from Marketo to the Acquia Campaign Studio and the importance of “drinking your own champagne”. We also talk about how to
This week's guest on Scaleup Marketing is my friend and former colleague Jess Iandiorio, the CMO at Starburst Data. Jess and I worked together at Acquia, and she’s previously been at Endeca, Drift, and Mirakl. Jess and I talk about the “She’s
On today’s episode of Scaleup Marketing, I’m joined by Rick Klau, a long-time startup entrepreneur, former operating partner at GV, and a Product Manager at Google where he worked on Blogger, Profiles, and the YouTube homepage. I wanted to talk
On today’s episode of Scaleup Marketing I’m joined by Anthony Deighton, the Chief Product Officer at Tamr. Anthony has 20 years of experience in enterprise software, including 10+ years at Qlik growing it from an unknown Swedish software compan
On today’s episode of Scaleup Marketing, I talk to Eric Schurr, the former CMO of Carbon Black, and one of the best marketers to come out of the Boston tech ecosystem. I was told by a former boss of mine that Eric was the best product marketer
The first episode of my podcast is with the great Dave Kellogg, recently named a Top 5 Most Respected Leader in SaaS by the 15,000 attendees of SaaStr. I had a lot of fun digging well over a decade of his posts on software and marketing at htt
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