In this episode of Screw It Just Do It, I chatted with Tommy Kelly, a former Royal Marine Commando turned entrepreneur. Co-founder of Jöttnar, a highly technical outdoor clothing brand, Tommy shares his journey from navigating the harsh environments of the Arctic Circle to pioneering innovations in the outdoor apparel industry.

Discover how his military experiences, especially his challenging 'night of hell', have shaped his business and approach to overcoming adversity.

We gain insights into Tommy's early aspirations to join the Marines, the elite Mountain Leader Troop, and the pivotal moments that led him and fellow Marine Steve Howarth to identify a gap in the high-performance outdoor gear market.

This episode not only explores the critical lessons learnt in the extremities of both nature and business but also delves into the importance of resilience, adaptation, and the crucial need for downtime in achieving long-term success.