Episode Transcript
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app or wherever you get your podcast. Hello!
2:03
We. Were not actually supposed to publish an
2:06
episode this week, but then something happened
2:08
to that was so directly and frankly
2:10
so absurdly related to our last episode
2:12
that we wanted to make a quick
2:14
one for you. Because the world continues
2:16
to be very strange as it does
2:18
is sometimes hard to resist the urge
2:20
to documented. So. We're here
2:22
to catch you up. Last episode we're
2:24
trying to platform is Casey Newton or
2:27
this huge change the just been made
2:29
to how Google search worked are absurd.
2:31
I will admit. A. Slightly do
2:33
Me installment fresh out of the
2:35
try said, if not avoid the
2:37
doom, at least fear away from
2:39
it Jim Carrey message I'm sorry
2:42
But the news we were responding
2:44
to with that Google was increasingly
2:46
replacing search results that had human
2:48
written information with a I generated
2:50
search answers. The way this new
2:52
feature would work, the I would
2:54
now draw on the vast corpus
2:56
of human knowledge on the Internet
2:58
to just answer user questions itself.
3:00
According to the head of Googles
3:02
parent, Company. The reason for this new
3:04
feature is that many Google users would
3:06
prefer to just not have to sift
3:09
through a bunch of search results. In
3:11
said the company wanted to let Google
3:13
is a googling for you to change.
3:15
May have also been ruled out because
3:17
the quality of much of what is
3:19
gullible. It's not always that wonderful anyway.
3:21
and in last year, A I spam
3:23
has already begun to clog up a
3:25
lot of the web sites a Google
3:27
might want to index to. Just giving
3:29
people searching for a question to answer
3:31
saves Google some the work. Of trying
3:33
to sort the wheat from the task online.
3:37
I had reservations about this big
3:39
you change we talk to others
3:41
reservations last episode. What I could
3:43
Not take your says few weeks
3:45
ago with how funny the next
3:47
phase of things would be. Google
3:52
rolled out a I overviews widely. In
3:54
mid May lots of you will start
3:56
using improve or sign entered out the
3:59
way The ai. The answer questions
4:01
with sometimes chaotic li insane. The
4:03
problem was that a I Google
4:05
used to answer readers' questions suggested
4:07
much of Reddit. I'm Already can
4:09
be a source of useful information.
4:12
They can also be a source
4:14
of lies and jokes and the
4:16
ai seemingly could not tell the
4:18
difference. Google users were told things
4:20
like quote: eating at least one
4:23
small rock per day is recommended
4:25
because rocks contain minerals and vitamins
4:27
that are important for digestive health.
4:29
A crazy. Week on the internet so
4:32
I wanted to talk about Reddit both
4:34
it's history as a source of sounds
4:36
good since question on from it or
4:38
mine I want to zoc that how
4:40
it came to be a website. The
4:42
group was a i consumed and a
4:44
ones know what happened to the one
4:46
person who did exact make a glue
4:48
pizza and consume it soap and rated
4:50
one of the least trustworthy chefs on
4:52
the internet to search engine came to
4:54
help us. Again,
4:58
Before going into any of us. How
5:00
do you describe your Dad to people? I
5:02
am a senior correspondent a Business
5:05
Insider. Covering pack and culture. I have
5:07
been following your work forever. I don't
5:09
think there's anyone who covers the internet
5:11
the exact way you hover the internet
5:13
like the way I would describe as
5:15
that you're both. Like a sharp
5:17
observer of how the internet can. Either
5:20
incentivize are induced strange human behavior and
5:22
as users then also someone who sometimes
5:24
chooses to behave strangely on the internet
5:26
like you do a lot of. Kind
5:29
of human guinea pigs foul reporting.
5:33
T Just Tommy Like some of the things
5:35
you've done either for find or research on
5:37
mine. Ah gosh, I find that very flattering
5:39
assessment of my work. I'm thanks to
5:41
some of the human guinea pacing said
5:44
that I one time was really interested
5:46
in like. Hazardous Tech bro is and
5:48
Finance prose. All were like suisse fast
5:50
or puffer. vast said the author Cf.
5:52
Sort of like a uniform and it
5:55
was my brains. Is. Right about because literally,
5:57
hey, have enough time that. Guys would see
5:59
said that's about it like you're not that
6:01
much more to it. So I. Pride.
6:04
For a week I wore fleece them
6:06
to the office every day to see
6:08
if it made me feel more powerful
6:10
Did make you feel more powerful. It
6:15
may be more comfortable as a very
6:17
comfortable of especially compared to normal women's
6:19
business casual attire yeah but I also
6:21
some people he ashamed and unfashionable and
6:23
you know when you have a bad
6:26
else had on you feel like bad
6:28
about it together just as they want
6:30
to explain leisurely. I know that is
6:32
not the right choice but it's a
6:35
choice I made for specific reasons. Yeah
6:37
I once on followed all men on
6:39
twitter and I will. I will say selecting
6:41
coming up on the ten. Year anniversary of this.
6:43
This was the first thing that I interviewed
6:45
of you about that night on followed All
6:47
Men on Twitter and it's money. This is
6:49
like several. The. Gender politics
6:51
of the internet provider Vegas. Wait
6:55
hold up. Also. Before.
6:57
We get into the most recent news
6:59
girls a ice nana, guns and kiddies
7:02
latest experiment involving eating gluey pizza. I
7:04
wanted to ask her about the pre
7:06
history of our current moment this year
7:08
when was popular was her questions for
7:10
our show has assumed people wanting to
7:13
know why doesn't google search worked for
7:15
me anymore? What on wrong. And
7:17
I know what people are saying, which
7:19
is that the nature of As Lo
7:21
and the sci industry has made it
7:23
such. That's the stuff you're actually looking
7:25
for tends to be. More and
7:28
more buried. There's more frequently
7:30
does that have dropped down
7:32
boxes of related questions to
7:34
what you're looking for. That's.
7:37
Not necessarily it. There's a lot more on
7:39
the page them like hey, how do I
7:41
get to the website that has the information?
7:43
Yes as Ceo is. Is.
7:46
Big and vast and like connecting
7:48
me to the. Right information about the
7:50
question I'm asking is not the only thing
7:52
that Google has broken. In a way
7:54
I think it's worth remembering that a
7:56
lot of as Ceo money goes into
7:59
like. If. Your
8:01
Walmart. You. Can pay
8:03
for the key word Target. So and someone
8:05
wants to type in target.com but they don't
8:07
want to take the whole.com and they just
8:09
put in Target. Your ad for Walmart comes
8:12
up top and front of them right and
8:14
then. Target also has to pay for
8:16
it's own name so there's like a
8:18
lot of money of companies. Been held
8:20
ransom in having to pay for their own names because
8:22
someone else is going to run an ad. Against Them
8:25
and that's that's is genuinely a terrible experience
8:27
I getting a lot of people had the
8:29
kind. Of. Thing with the search: a specific
8:31
company, your name and the first three
8:33
as on top are something completely different.
8:36
Like that is genuinely very bad experience
8:38
and kind of broken. So.
8:40
A new users search a lot probably has
8:42
their own set of interior tips and tricks
8:44
of like how they do it like I
8:46
know that allowed people to read it at
8:49
the end. Because often that it is
8:51
a source of great information if
8:53
you're looking for had a chance
8:55
to light bulb in my refrigerator
8:57
kinda thanks. Everyone does have their
8:59
own like secret: how do I
9:01
actually use Google. Model.
9:03
Going on. The. Same reason people have
9:05
been searching, read it and set of
9:07
the wider web is why the two
9:09
of us were talking about Reddit. The
9:11
Sweet: Because as a rest of the
9:13
internet has degraded, Reddit has remained one
9:15
side that spotted people still go to
9:17
for advice for product recommendations for their general
9:20
questions about the world. Which. Isn't
9:22
always the case. Reddit has
9:24
had a recent s evolution
9:26
from under moderated mass to
9:28
what it is today. The
9:30
earlier. Versions are they were like. And
9:33
it's first son of five. Years of existence.
9:35
It was known as like the trash fire
9:37
of the internet like he was akin to
9:39
Four Chan. It was just full of terrible
9:42
awful people and a lot of the had
9:44
to do with the way it was being
9:46
run from the top which was this set
9:48
of laws, a fair free speech we're not
9:50
gonna get. Rid of the bad people
9:53
because or hey, it's the internet. You're
9:55
allowed to say whatever he wants, eventual
9:57
he after. A series of
9:59
crazy. They decided. Hey
10:02
maybe if we wanna run a successful business
10:04
we should. Be. And the nazis are
10:06
like all these lily awful separate as
10:08
they had did you use fresh. Fire
10:11
at it. I didn't pose. I. Would
10:13
look at it. It also
10:15
had a very distinct character
10:17
elicits like nerdy a web
10:19
comics like when you think
10:21
about that sort of early.
10:24
Teens. Or. lead to
10:26
thousands internet meme sites to say
10:29
someone is a read it or
10:31
had a very distinct it's a
10:33
neck. Beard. And a fedora
10:35
who thinks advice animal names
10:37
are funny and loves. Web
10:39
com eggs and has an enemy
10:41
body pillow and that like very
10:44
specific kind of. Early.
10:46
Internet humor and nancy like. I.
10:48
Still sort of use Reddit in the sort
10:50
of derogatory way to be like if some
10:53
restaurant has like an overly mean he food.
10:55
Here's the hamburger with like. Hundred
10:57
kinds of bacon or whenever it's assets as
10:59
Reddit food. Or young the like that it's
11:01
funny as you say. I'm like basically like
11:03
two thousand and five to like. Two.
11:06
Thousand and Eleven Two thousand favourite it
11:08
might that is a piece of that
11:10
were abused like everyone on the site
11:12
is there comic bookstores I've from the
11:15
Simpsons exactly. And then there's like a
11:17
turn was like Hyenas requires them. It
11:19
becomes I think like a pretty successful
11:21
moderation story reduced or to figure out
11:23
how to have both. relatively.
11:26
Free speech and relatively few Nazis and
11:28
like I remember reply all days covering
11:30
like oh to the and do at
11:32
the Donald. Would have enough about this.
11:34
there's as virulent sub reddit it's targeting
11:36
P Boss and the you really see
11:38
the source and same anymore now. As.
11:41
With any sort of. Large platform
11:44
group. There's like a flywheel effect right
11:46
of like the mix. Between moderation and
11:48
users and who wants to be on
11:50
it And what kind of. Community.
11:53
They're making right. So like when
11:55
you have a thing that's like a garbage
11:57
fire saying you're going to scare off. Third,
12:00
Nor me is and if
12:02
you're constantly seen people say.
12:05
Certain things is gonna raise a tolerance for
12:07
that rights. To then you come in you like lay
12:09
down the ban. Hammer you ban.
12:11
A bunch of these bad sub raddatz.
12:14
you make it a little. Bit
12:16
more palatable for like. Normal.
12:18
People just want to discuss what
12:20
kind of air. Filters as I buy
12:22
to come on and then use that
12:24
of create a flywheel. Okay now people
12:26
know that you have to behave like
12:28
a normal human on here. And also
12:31
there's more normal humans who would never
12:33
instinct to like say something. Awful. or
12:35
join an awful Subway or like
12:37
do these bad things and so
12:39
you actually do said of grow
12:41
a healthier community that is more.
12:44
Usable. Frankly. Yeah.
12:46
I find it we actually a place where
12:48
I'd go now. not to witness horrible human
12:51
behavior, but to like okay advice about things
12:53
that I'm serious about. That's. The thing is,
12:55
I should do use Reddit quite a lot am on
12:57
a. Small me the almost every
12:59
day i wasn't a second says the
13:01
same thing as amusing. I don't really
13:03
host. It's like I love
13:05
lurking and I love knowing what
13:07
people. Are talking on the internet
13:09
and what's? Fun about right it
13:11
is that there is this still
13:13
anonymous element to it, so people
13:15
are totally willing to say embarrassing
13:18
things that they would. Normally would never
13:20
were beyond me. I think the classic
13:22
am I the asshole separate at the
13:24
people love so much that's full of
13:26
like personal. Conflict advice is really some
13:28
like I love and people wouldn't do that
13:30
under. Their real names? What I struggle with
13:32
with read it or use that. They had
13:34
totally use it and like I have an
13:37
uneasy relationship with it because I find myself
13:39
distracted all the time wondering. Is.
13:41
This true or even among. yeah, so
13:43
which I love. It's always somebody describing
13:45
some conflict there, and almost always the
13:47
person is behaving in a completely terrible
13:49
way and is absolutely wrong. or are
13:51
you to? It's never part, like either
13:53
the person is totally the wrong or
13:56
if they're like the kindest little church
13:58
mouse. and it's like. Roommate
14:00
is started like taking money on my blog and
14:02
suddenly wearing all my clothes and I am sobs
14:04
but I'm always like is it true and I
14:06
saw that with read it in general were or
14:09
use it I'll use I use at and then
14:11
I'll see people on Reddit discussing. Something.
14:13
That I actually know about
14:16
s have reported seeing like.
14:19
Completely certain are just like
14:21
a lying. And I'm like,
14:23
oh, this may be all of that
14:26
and so I try to use it
14:28
only for things like gardening tips were
14:30
it's about expertise rather than about knowledge.
14:32
Is that the differentiation. I agree
14:34
with you. I was at one of my. Absolute
14:37
favorite. Surprised as his Tv too
14:39
high. What is T V to
14:42
hire so people. Will post a picture
14:44
like I just hung this. T V and
14:46
my new apartment is it too high? And
14:48
they're obsessed with the idea that Tv should
14:50
be really. Wow like on Cbs? As
14:53
exactly I level when you're sitting on a
14:55
couch and so I think a lot of
14:57
people will put a Tv. Like for example,
15:00
Above. The fireplace are they should
15:02
have expected to be a little
15:04
bit raised up and the so
15:06
illogical hangar tv. According to the separate to
15:08
high. As others have read,
15:10
it with his advisors dead. End
15:14
of August person. I'm just more
15:17
personally of rows of an overhanging.
15:19
Their T v two hearts and a
15:21
lot you can tell is my girlfriend
15:23
says this. Is. Where the Tv should be, but I
15:25
think it's too low and so he likes. Bricked up with
15:27
our. As
15:31
I do something about it that like. I
15:34
love like it's a weird. Dark.
15:37
Horrible quarter of the internet where people
15:39
are behaving wilde be bad, but it's
15:41
over something so stupid that I find
15:43
it very wholesome and I really enjoy
15:45
it. And even though I don't frequently
15:47
hang tv is I. Read this
15:50
sub reddit really frequently because it's
15:52
million easy. But then people will go and
15:54
like clearly post succeeds pitchers. Sometimes there will be
15:56
funny ones that the we like and as an
15:58
air Bnb. A new isn't way. They're back
16:00
there like it is like right up
16:02
in like the absolute corner alien or
16:05
something like really weird things. Can
16:07
see the author obsessive the and yet
16:09
he should never hang a T V
16:11
over a fireplace. Why? Because they think
16:14
it's too high says amount of eight
16:16
years actively using the fireplace. It could
16:18
damage the Tv. With says some a question
16:20
was and. Logical though nice. I used to verify
16:22
that like this is this sort of shoes
16:25
of session. So they're like hear the pitcher
16:27
my living room and it's very obvious the
16:29
Tv is meant to go above the fireplace.
16:31
If there's only one way to raise his
16:33
living room and everyone's like make it so
16:35
that your couches against the window league he
16:37
will do anything to get that. T V
16:39
not. To. Go of over a fireplace his sons
16:41
want. Address
16:44
her break how the website where
16:46
people yell at you about your
16:48
Tv being too high on the
16:50
wall or hangover fireplace was fed
16:52
into the was extremely expensive artificial
16:55
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Just a refresher on Reddit as a
19:49
business, not a website. The case that
19:51
is helpful here sounded in two thousand
19:54
and five by to college roommates Steve
19:56
Huffman, an Iso union joined by don't
19:58
late internet painter Aaron Swartz. They come
20:00
He was acquired a year later by
20:02
Honey Nast, the magazine publisher at a
20:05
time. It seemed like a strange investment,
20:07
but it turned out to be a
20:09
shrewd one. Can he bought read it
20:11
for cheap reportedly between ten and twenty
20:13
million dollars for was currently for the
20:16
top ten most popular website in the
20:18
world. Over the years, Reddit has made
20:20
money chiefly through ads. Are these ads
20:22
or display ads routed to some of
20:25
the more invasive or targeted ads you
20:27
see? Online display ads are not usually
20:29
incredibly lucrative. Reddit went public
20:31
in idea just a couple months ago in
20:33
March Twenty Twenty Four. And ahead of that,
20:36
I piano you gotta feeling that the company
20:38
was looking for ways to become more profitable.
20:41
As part of this, Reddit had just announce
20:43
a licensing deal with Google. Reddit would allow
20:46
Googled his most of the content on it's
20:48
website as training data for Google. They I
20:50
kidding Topless said that at the time to
20:52
see like a good deal for both sides.
20:56
I would imagine that it be moved. Them
20:58
both parties very well, right? read.
21:01
Wanted to go public and it needed.
21:04
To. Make more money essentially is it then
21:06
on. This is for a long time
21:08
and still like not quite breaking even
21:10
I think and it basically needed to
21:12
be making more money in order to
21:14
do that Said need this deal I
21:16
think it's sixty million dollars per year
21:18
with Google so allowed to go. To
21:21
train it's a while. models. On
21:23
Reddit data and. I.
21:26
Think probably some users or maybe uncomfortable
21:28
with the idea of their words been
21:30
ingested into a trainee model. But also
21:32
like the put those words on Reddit but it
21:34
isn't a scam and and on us. Google
21:36
also one way that these.
21:39
Different. Companies making a I language
21:41
models can differentiate themselves as like they
21:43
desperately need more and more. Words.
21:46
Right? Like they need more content to
21:49
ingest to train models to become better.
21:51
There's something called the Common Crawl, which
21:53
is basically this sort of open source.
21:56
Giant. Massive chunk of the web for
21:58
years and years. and. Everyone uses that
22:00
and they've already gobbled that. Afraid. that's
22:03
how like Wikipedia and a lot of
22:05
other web sites have been somewhat and
22:07
just said now you have all these
22:09
other companies going along. Saying hey if
22:12
you wanna use are soft you have
22:14
to pay us aren't or licenses essentially
22:16
a lot of media companies are doing
22:18
that now. Business Insider's parent company. Does
22:21
that with open a I and I
22:23
don't know how good those deals are.
22:25
To some degree it may be like
22:27
that have lasted newer probably either. Gonna
22:29
do it anyways, but for google getting
22:31
to license read it. Is great as
22:34
rent. It has a lot of words. It has a
22:36
lot of pitchers. It has a lot. Of. Useful.
22:39
Information: Tell me what happens to
22:41
Google Whedon Googles A I robot
22:43
ingests Reddit and treated as gold
22:46
standard human knowledge. says
22:48
the. Way the Google Ai modules
22:51
work is if you ask. A.
22:53
Question that might have a
22:56
kind of answer like what
22:58
temperature? Should I cook a turkey?
23:00
Yeah right. like it could come
23:02
up with that with an ai
23:04
search results or some other. that
23:06
and. The. Is. So.
23:09
The most part are honestly probably pretty
23:11
helpful. For most searches for most people most
23:13
of the time rates are you said the
23:15
for size. I was at a bowling alley
23:17
and I was sorry one of the gutter
23:19
over and over again and I googled Harrys
23:21
visceral a bowling ball and it. Hurts
23:24
it's if I'm betting deceive your arm
23:27
cause serious side you aim at the
23:29
arrows now the pens it helped really
23:31
to France Pt may be wanna try
23:33
to have those bumpers for a that
23:35
they can put up at the mall
23:37
in our office of the did observers
23:39
I researchers is about as there's this
23:41
guy. At the lane next to the who was
23:43
like super Reds. And lights. So
23:45
yeah. And then I realized who's like eating
23:48
the ball and was over. and he had
23:50
the bumpers up as a serve God as
23:52
wrong, some some. Now Google will give you
23:54
that sort of quick answer. It'll give you
23:57
the tips on how should I for a
23:59
bowling ball. Okay, keep your
24:01
arm close friend at
24:03
the knees. Or whatever
24:05
and it's source in as information
24:08
through. Potentially multiple different web sites.
24:10
I think typically what it does it
24:12
does give you links at the bottom
24:14
to the website said it sounds information
24:16
on and sort of. Averaged it
24:18
out to right. it's own little. Three.
24:21
Sentences about it, but a big.
24:23
Places. Is getting this now from his reddit.
24:26
Right as a what eyes, I have
24:28
enormous medio. he was. People notice that
24:30
on Reddit. Sometimes people either. A.
24:33
Wrong or try to be funny as his are
24:35
very funny and if you're human being you by
24:37
know what a joke as and if you're an
24:39
ai you might not know what a joke as
24:41
like what were some of the results you saw
24:43
the people are sharing. So
24:46
London season as I come from
24:48
read it was someone surged how
24:50
many rock said i eat and
24:52
googly eyes? Answer was. It
24:54
is recommended to eat one roth
24:56
per day and that was sourced
24:58
from an article from The Onion
25:00
Wedge. Issue in
25:03
Been knows that. The Onions
25:05
has satirical articles that are not meant to
25:07
be real, but when you see that in
25:09
a Google answer, it certainly doesn't look that
25:11
way. It's also it's very funny that. To
25:14
go a second. Factual information from The
25:16
Onion. Decision. Been here for
25:19
a second. I. Should say a Google
25:21
spokeswoman to the New York Times that
25:23
the vast majority of A I Overview
25:25
queries resulted in quote high quality information
25:28
and she said of these bad results
25:30
that quote. Many. Of examples
25:32
we've seen have been uncommon queries.
25:36
Which. Didn't say what google may have
25:38
thought is. Most. People are just
25:40
die going to start eating rocks or
25:42
whatever because a search engine told them
25:44
to. Although. One. Person did choose
25:47
to take these to ranged search
25:49
results very seriously. so. There
25:51
is a screenshot that was going
25:53
viral. Wish someone had served since
25:55
how do I keep the seas
25:57
and sliding off my pizza and.
26:00
The gave a couple tips. the. Google A
26:02
I answer was like way to the
26:04
cheese cool. Before by eighteen and
26:06
then it also had a couple bullet
26:08
points and one was add east of
26:10
a couple of glued to the sauce
26:13
to keep it from side it off
26:15
as can. Leave. A pretty
26:17
quickly realized that zap syllable point have been.
26:19
Sourced. From and eleven year
26:21
olds post. Not by an
26:23
eleven year old although possibly bet
26:26
eleven years ago someone on our/pizza
26:28
have assets in question how I
26:30
keep the tease him signing off
26:33
and someone who had the user
26:35
name sucks. Miss of a
26:37
fun of. Had
26:40
suggested just add an eighth of a
26:42
cup of always glued year saw. Mix
26:44
it up and you'll have no problems
26:46
and all the commons under that were
26:48
like ah yes yes yes like. In.
26:51
That context, it was very obviously
26:53
a joke and. google.
26:56
Ingested this reddit answer
26:58
and provided it as
27:01
a sexual. Decent answer
27:03
to the question in it's
27:05
a I've center. And so
27:07
when you saw it was you decide to do. So.
27:10
This sort of screenshot was. Going.
27:13
Viral and a lot of people were. Enjoying
27:15
how ridiculous it was And I did
27:18
see someone say back in the day
27:20
other would have been a twenty three.
27:22
Year old, a buzz feed? Who would
27:24
have actually. Had to make the pizza
27:26
glue and eat it as a stamps
27:29
and I thought to myself. On
27:31
my twenty three, but I'm going to make
27:33
that pizza some other up. And
27:36
why? I see,
27:38
I just knew that I
27:40
had to do it that
27:42
it probably wouldn't. Kill me for
27:45
once A and. That. In.
27:48
Terms of a piece of content that
27:50
was going to illustrate. How ridiculous this
27:52
was. You could write about it and
27:54
say this is a ridiculous answer, but
27:56
that might only explain so much. The
27:59
way to really. Explain episode ridiculous that you
28:01
would be to actually make the pizza. Before
28:05
can he tells us what glue
28:07
does to the human. In essence
28:09
read A a quick rank for
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these ads free Ps A from
28:14
certain during lil do not a
28:16
pizza with glue and at to
28:18
not eat food x. Rocket.
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creating a better life. Welcome
32:27
back to the show. We now
32:29
return to an ordinary kitchen in
32:31
an ordinary home in an ordinary
32:33
state, New Jersey, in which nonetheless,
32:36
something was about to happen that
32:38
possibly had never before happened in
32:40
all of human history. Have
32:43
you ever made pizza before? I have.
32:45
I will say this did inspire me. I
32:47
should make homemade pizza more often. It's a
32:49
delight. But like I went to the grocery store, I got a ball
32:52
of dough that's uncooked pizza
32:54
dough and I
32:56
got jarred sauce, pre shredded
32:58
mozzarella cheese, came home, got
33:00
my ingredients. I already had the white glue. How
33:02
do you, I think the Reddit post if
33:04
I recall right, did specify non toxic glue.
33:07
How did you decide what type of glue
33:10
to use? So I looked at the glue I
33:12
had in my home, which was
33:14
Target brand white glue, the classic school
33:16
glue is white with a little orange
33:19
top. Yeah. And it said on
33:21
there, non toxic. I said good
33:24
enough for
33:26
me. I did Google how
33:28
much non toxic glue can you eat? I tried
33:30
a couple different versions like how much glue is
33:32
okay to eat? What happens if you eat glue?
33:35
You're asking the same AI that told you to
33:37
eat glue. I feel like you're not even learning
33:39
the lesson of your own joke. And
33:44
so true. I didn't want to,
33:47
I didn't want to dig too deep into it
33:49
because Mainly I was giving
33:51
a general response of like a little glue might
33:54
make your tummy hurt, don't eat too much.
33:56
And at one point I like saw some link
33:58
to like how much glue you could actually be
34:00
like bad for you since I came under
34:02
the name of the chemical and merits like some
34:04
sort of Paulie Acetate. Kind of saying it's
34:06
and was like some studies done on wrath of
34:09
like how much it cause salud. Tell
34:11
them and I was like not reading that different. The
34:15
other the as a a person with
34:17
a very limited under same either chemistry
34:19
or human biology major renounces be that's
34:21
there's something in a bid at a
34:23
certain death is toxic but I also
34:25
think like. Glue. Mixing stick
34:27
together and you're putting it through your
34:29
intestinal tract and like what it does.
34:32
Two things stick together inside of you.
34:35
Juri Mean, as you know, I can't
34:37
draw his stomach for you like it
34:39
is. Imagine things having a be bad.
34:42
I do think that by the time it
34:44
gets into years some okay this is again.
34:46
I'm making some big guess this year, but
34:48
that the gloomy mess of it would. Have
34:50
said have already been broken down by
34:52
whatever son of digestive process is you
34:54
might have split. It just doesn't
34:56
mind. We have a problem with a
34:59
I search so I recently with having
35:01
sort of like that debate with a
35:03
friend about the digestive process and whether
35:05
or not the sort of phrase like
35:07
have eaten. Thing that disagrees with you like
35:09
it goes right for you. You know, like oh,
35:11
I suppose. lay in. two hours later it came.
35:13
Out and as acknowledge doesn't work that way.
35:15
less suited. Twenty four hours to digest, you
35:17
can't eat something in two hours later that
35:20
actually comes out. The other end race is
35:22
the food you eat. Yesterday's of coming out
35:24
a were debating this about whether or not
35:26
it could be true and this is a
35:28
case for sort of lived experience. Of support
35:30
way is and com Cyprus I am.
35:33
And so I had been testing
35:35
out and app or an ai
35:37
search called Perplexity. I. Have used
35:39
on yeah which is only I sense
35:41
results. And is really good for like
35:44
questions how like this So I ask
35:46
perplexity a i can you prove something
35:48
outright as to read basically and it
35:50
gave me an answer that confirms. What
35:52
I knew sweeter which is no it takes
35:54
twenty four hour, says i just something and
35:56
that what can happen is that if you
35:58
eat something that disagrees. They make it
36:01
might stimulate response where yesterday's
36:03
launches coming out and I
36:05
was like ah look see
36:07
I'm right and. Or my thing with
36:09
a where's that information coming from. And perplexity
36:11
makes it a little bit harder to see
36:14
your sources and Google does. And I finally
36:16
like sounds. A little source of where this information and
36:18
come from. And when you're watching this
36:20
health information online like says eat you kind
36:22
of know in your mind like what's reputable
36:24
like Mayo Clinic or am I yates. Or
36:27
even with bet M D or Wikipedia even
36:29
on here. And this has
36:31
been service and Dude wipes.com. Or. Trying.
36:39
To win an argument and it's
36:41
with the correct information, but it
36:43
emits a little harder when you
36:45
realize that the information. Are getting has
36:47
been sourced from dude wipes.com guy is he
36:49
was appointed the whole problem of it which
36:52
is the inner has always been a place
36:54
where you have to be smart consumer of
36:56
information in a way that we all always.
36:58
sometimes they'll add but at least you had
37:01
contacts. looks and feels like what is tricky
37:03
about Ai Elisa's as exists right now. Is.
37:06
That you lost a lot of your
37:08
contacts are you have to dig harder
37:10
to find out. Like you can actually
37:12
see what ingredients are in? The thing
37:14
that you're eating is clearly. Yeah, I
37:16
think that you know by twenty twenty four
37:18
of the most people had become pretty good
37:20
at been able to look at a set
37:22
of Google search results and assess which is
37:24
the thing they want to click on. That's
37:26
gonna be the trust for. As the information
37:28
or whatnot. based on our experience
37:31
doing this and all information is
37:33
not equal rights. Yeah, but tensor
37:35
question? I wasn't so worried. About my
37:37
stomach pulling together. You were not toxic
37:39
chemicals and I guess I'm more worried
37:41
about is this a sort of forever
37:43
chemical macro plastic of other eats but
37:45
the same internet the tells you that
37:47
you clue on Peter how's you The
37:49
glue is safe to eat. How do
37:51
you get the glue into the pizza
37:54
So. the answer said to mix and eight
37:56
of a cop into a song so i
37:58
knew is this is going to the so
38:00
I think the eighth of a cup is
38:02
two tablespoons or it's one ounce. I did
38:04
have to Google that, which actually turned out
38:06
to be more than I thought it was
38:08
going to be. I was like
38:10
sort of eyeballing. I had my dough spread
38:12
out on my little pizza tin thing and
38:14
I was like, okay, well, how much sauce
38:17
do I mix it into? And I was just kind of
38:19
like, all right, I think I would probably use about half
38:21
a cup of sauce to, this looks like eyeballing it out,
38:23
half a cup. So I put in the eighth of a
38:25
cup into the half a cup. As
38:27
I was dumping in like tablespoon number one, I was
38:29
like, oh boy, this is a lot of glue. I'm
38:32
like, oh God, there's really quite a bit
38:34
of glue here. I
38:37
was imagining like, like it was
38:39
going to be like a light drizzle of glue and it
38:41
was not. It's a sizable amount. Did
38:43
it like change the color of the sauce when it
38:45
went in? It went from, you know, a red,
38:47
it was like cheap marinara sauce and it
38:50
turned it like orange, kind of like a
38:52
vodka sauce. So the
38:54
color, because we humans eat orange
38:56
pasta sauce, that in and of
38:58
itself wasn't necessarily off putting because
39:00
it looks like it was just
39:02
a different kind of sauce or something,
39:04
but it didn't really change the viscosity
39:06
or the texture, I wouldn't say.
39:09
So I went ahead, I put on
39:12
the pizza, I put on my shredded
39:14
cheese like I normally would and
39:16
I hadn't made pizza in like a while. In
39:19
hindsight, I've gotten some tips, like you should pre-bake
39:22
the crust a little bit. I didn't do that.
39:24
I thought it was like a reading instruction
39:26
on the like bag of pizza dough and
39:28
it said to like cook it like 550
39:30
degrees and I was like, my oven doesn't
39:32
go up that high. Like turn the oven up all the
39:34
way or whatever. Does glue have a
39:37
smell when it cooks? I think so. So
39:39
I let it cook for about 12 minutes
39:41
and when I opened up the oven
39:43
door, I was hit with
39:46
just like a wallop of
39:48
steam and that's when I immediately was
39:50
like, oh no. I
39:54
remembered all of a sudden that there
39:56
was this fake TikTok scare trend a
39:58
couple years ago called Malia. chicken
40:00
or sleepy time chicken and it was based
40:02
on someone had done this viral stunt originally
40:04
on 4chan where they essentially
40:07
poached chicken like raw
40:09
chicken in NyQuil and
40:12
then called it sleepy time chicken and ate it
40:14
or whatever and obviously this is a prank someone
40:16
recreated on TikTok and then there
40:19
was a like a little bit of a moral panic that
40:21
like this has gone viral and the kids are doing
40:23
it and the FDA came out and issued
40:25
like a warning of like do not do
40:27
NyQuil chicken challenge on TikTok and it was like no
40:29
one's really doing this this was like one person who did it for
40:31
fun I don't think I really like ate it the
40:34
FDA kind of got like snookered by
40:36
this but part of what they said was like it's
40:38
not just like drinking extra
40:40
NyQuil that will hurt you it's
40:42
the fumes from cooking NyQuil it
40:44
can create toxic fumes that can
40:46
cause lung damage and
40:48
so all of a sudden in this moment as
40:50
I'm hit by this blast of pizza
40:53
glue steam I'm like oh
40:55
no I created toxic
40:57
fumes from the glue
40:59
plastics and that's what's gonna kill me
41:01
it's gonna be the fumes they get me so
41:04
I turned on the oven fan and
41:06
stepped away a little bit I had to let
41:08
it cool but it was like the pizza did
41:10
seem bubblier than I would normally expect a
41:13
pizza to be I don't know if it
41:15
was the glue or the sauce or the
41:17
cheese or what but it was really like bubbling
41:19
and sizzling and making a lot of noise for
41:21
kind of a few minutes had you not known
41:24
that the glue is in the thing would you
41:26
have thought oh this is an unusually successful pizza
41:28
cut normally kind of want bubbles and you want
41:30
sizzle yeah I think I not
41:32
known the glue is in there and
41:34
I've also the pizza like looked really
41:36
good like I was kind of like wow
41:38
I did a good job here
41:41
good-looking pizza might be my best yeah so
41:43
I love the pizza cool yeah this is
41:48
when I started getting really nervous that I
41:50
had changed the chemical property that you know
41:52
sure this was non-toxic when it's room
41:54
temperature in the bottle of glue but they're
41:56
not expecting anyone to cook it and that
41:58
you may have significantly changed the
42:01
chemical properties of the glue and
42:03
now it's like incredibly toxic and
42:05
I'm gonna die so I started
42:07
getting nervous about that So I let it
42:09
cool like extra cool. I
42:11
eventually took a couple bites and
42:13
like it was not good Did it taste like
42:15
glue? No,
42:17
I mean it wasn't not good because it
42:19
was still pizza Is
42:22
it still pizza? Hahahaha There's
42:26
a lot you can do to pizza before
42:28
it crosses the threshold of like actually tastes
42:30
bad Yeah, I think I've not known
42:32
there was glue in there that was maybe
42:34
gonna kill me I probably would have been like
42:37
this is just kind of mediocre pizza This is like some Chuck
42:39
E. Cheese pizza, but I feel like it did have a weird
42:41
taste It's really hard for me to
42:43
assess how much of that was like
42:45
me knowing there was glue in there
42:47
versus it actually tasting bad And you
42:49
can't ethically blind taste test anybody else.
42:52
It's not like you can like Just
42:55
tell a friend like have a bite of this in front of the intake
42:57
I'm just surprised there isn't glue Yeah,
43:01
and I didn't want to eat too much
43:03
again because I started getting really worried about
43:05
the toxic properties of the cooked glue I
43:07
probably only had a few bites I would
43:09
say it was like fine, but I was a little
43:12
bit in my head of like oh my god This
43:14
is what's gonna kill me. This is what's the big
43:16
one And did it
43:18
stop the cheese from sliding which is the whole thing? So
43:29
what what what have we learned from this I
43:36
Think a question what have we learned I
43:40
Think we've learned that You
43:44
shouldn't put glue on your pizza no matter what Google tells
43:46
you to do no matter what Google tells you to do
43:49
This was certainly an embarrassing incident for
43:51
Google. They really want to compete
43:53
against these other AI companies
43:55
like Open AI Or even
43:57
things like perplexity was like it's not like perplexity
43:59
is. Over to the in
44:01
the Google search market for now, but
44:03
they really want to be making sure
44:06
that they're. Continuing.
44:08
To. Own. Certs Essential A
44:10
Dead. These other models are not going
44:12
to get away with. Be
44:14
where people go to and they have questions
44:17
they don't want someone asking sad Cpt what
44:19
air filters flyby they want. People.
44:21
Using google the I find it confusing as
44:23
someone who I'm excited that were living or
44:25
a moment where things are changing even if
44:27
I don't know whether this hinges will now
44:29
positive or negative like I'm ago something new
44:32
and I'd like something you know I find
44:34
a iso vexing as things her understand because
44:36
it's like one minute. I. Can feel
44:38
fully convince. Oh My. God.
44:40
this can be so distracted because it's so effective
44:42
and because it's so powerful And the next minute
44:45
it's like telling people that put glue and their
44:47
pizza. Is this really confusing? Like it's really confusing
44:49
to figure out like oh, is this like a
44:51
funny bug that then they'll just trainee I and
44:54
nothing this over happen again Or if there's a
44:56
lesson in it Which is that. The.
44:59
Trade off of a I may be that
45:01
as we have less transparency around the sources
45:03
of information, Maybe. We'll need
45:05
different skills for finding information on line three
45:08
years now than we did. Five. Years
45:10
ago. Yeah. I think
45:12
about a lot of what. Like
45:14
librarians? Do Right! They don't know all the
45:17
information in the world but they know where it
45:19
exists and like where to go look for five
45:21
days set of know what the indexes are to
45:23
go search out the things. And you
45:25
can say I have a question I don't know where to
45:27
lock and they'll say. I don't know the answer.
45:30
If I send back and tell you where to look,
45:32
I think that what's missing from the vision I now
45:34
this current version of it is not good at telling.
45:36
You where to look for the
45:38
answer? And I think that B S. Yosef
45:40
had Bork. Search. Results so
45:43
much that was also getting frustrating
45:45
for them regular. People: Nasa they're putting read
45:47
it on the and. Yeah. How
45:50
about for you. How are you
45:52
searching the internet now? Right right now? In
45:54
this moment where everything's up and down in
45:56
the oceans on choppy like who's your library?
45:59
a massive google. That stuff. But like
46:01
I do think that every one. In
46:03
their mind, as you've been, On. The
46:05
internet. For awhile you have your own
46:07
repository of library and knowledge of like
46:10
where to go to look for the
46:12
thing raise I wanna know about Something
46:14
is happening right now. This seconds like
46:16
entered a probably Twitter acts as a
46:18
place. I want to go for men
46:20
information or if I wanna like. Learn
46:23
about a makeup technique. Or
46:26
something. I. Will. Probably wash it tick tock
46:28
video. I wouldn't necessarily search Google can on going
46:30
to get a bad google results and I think
46:32
that you just know all that stuff just because
46:34
you've been on the internet and you look for
46:36
stuff and that's what we do on our phones
46:39
all day is acquiring this knowledge. What's turkey is
46:41
when Google. Has long says don't worry about
46:43
all that stuff that you think you already
46:45
know we're going to change it for you.
46:48
To then it turns out
46:50
by it's not necessarily. A
46:52
Great results. And I do worry
46:54
that is we sort of lose the
46:57
sense of knowing where to look for
46:59
less. Can. Give me a good result and
47:01
we just rely on this or maybe younger? People
47:03
who are becoming. Online this is just
47:06
the only way they are used
47:08
to searching and is relying on
47:10
a I answers for things you
47:12
don't know when you're getting information
47:14
that's been sourced from of really
47:16
stupid like credit joke or. The.
47:19
Purveyor of personal life's his
47:21
tongue and about medical or
47:23
right hand. As I think there is
47:25
like a little. Bit of a worry of what happens
47:27
if we lose this sort of in a knowledge of
47:29
how the search. Or
47:32
you average of we're talking at the
47:34
end of May. The. Twenty
47:36
Twenty Five Pulitzer Prize That I
47:38
abundance. Of
47:40
you committed video of resolve to
47:42
compete with who are ready to
47:44
wait until entries officially open. I
47:46
have heard from the committee and
47:48
they're ready to three and new
47:50
category for me and of word
47:53
it right away and so I
47:55
think things are lucky enough. to
47:58
drink Thank you for having me. Katie
48:03
Nantopoulos. She reports
48:05
and blogs at businessinsider.com. This
48:08
is Insider is where Katie first wrote about
48:10
this pizza glue adventure. This was
48:12
the article that finally made me subscribe because I wanted to see
48:14
the video. We'll have a link to that in
48:16
the comments below. By
48:20
eliminating stigma and embracing harm
48:22
programs like lay responder naloxone
48:25
access, we can stand together and
48:27
save lives. In just one year,
48:29
Indiana Lawson estimated 2,051 Hoosiers to
48:31
opioid overdose. to opioid overdose, but
48:33
these deaths could have been avoided by
48:35
quickly administering The phone to training and
48:38
a free naloxone kit, Reach out to
48:40
SHIPhappens That harm-lessindiana.org.
48:43
it's confidential, so
48:45
please contact SHIPHAPPENS
48:48
at harm-lessindiana.org. It
49:00
was created by me, B.J. Vogt
49:03
and Trudy Pinmaneni and it's produced by Garrett
49:06
Graham and Noah John. Backpacking
49:08
this week by Holly Patton. Theme
49:10
and sound design by Armin Bizarian. Our show
49:12
was mixed this week by Matt Bull. Matt
49:15
actually helped create a brand new show
49:17
called Reflector. Their debut episode is about
49:19
a medication that is said to cure
49:21
alcoholism. And it asks the question, why are
49:24
more people using it? Go check it out.
49:26
It's called Reflector. That's the show, not the medication. Our
49:29
executive producers are Jenna Weiss Berman and
49:31
Leah Reese-Dennis. Thanks to the
49:34
team at Jigsaw, Alex Gibney, Rich Perrault
49:36
and John Schmidt. And to
49:38
the team at Odyssey, JD Crowley, Rob
49:40
Morandi, Craig Cox, Eric Donnelly, Kate Hutchinson,
49:42
Matt Casey, Maura Curran, Josephina Francis, Kirk
49:45
Courtney and Hillary Shuff. Our
49:47
agent is Oren Rosenbach at UTA. Follow
49:51
and listen to Search Engine for free on
49:53
the Odyssey app or wherever you get your
49:55
podcasts. Thank you for listening. We'll see
49:57
you in two weeks. Thank you. you
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