In this thought-provoking podcast, a team of digital marketing experts deep-dive into the pressing challenges that B2B marketers are grappling with today. From navigating the complex economic landscape to effectively identifying and engaging wi

The challenges in travel marketing and the road to digital maturity

Oct 21st, 2022 47m 30s

In this episode, we are joined by Sarah Fowler, Head of Brand & Acquisition at Riviera Travel, and Lennert De Jong, President at Planet and former CCO at citizenM Hotels. Together they reflect on the turbulence the pandemic caused for the trave

The changing landscape of data privacy and what marketers need to know

Jul 22nd, 2022 34m 31s

In this episode, Search Laboratory’s Founder Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, and Pete Whitmarsh, Head of Paid Media. They are also joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company,

Unlocking Retail Data to Drive True Business Growth

Jun 28th, 2022 37m 18s

In this episode, Search Laboratory's Founder, Ian Harris is joined by Dave Howlett, Data Solutions Architect and Anita Klinkosz, Digital Strategist. The team are also joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harris

Digital Marketing Trends and Predictions for 2022

Jan 26th, 2022 42m 55s

In this podcast episode, Search Laboratory’s CEO, Chris Attewell, is joined by Leonie Mann, Head of Technical SEO, Pete Whitmarsh, Head of Paid Media, James Kenny, Head of Programmatic and Jimmy McCann, Head of Digital Strategy. The team are al

What is Business Intelligence and How Can it Transform Your Business

Dec 7th, 2021 48m 41s

In this episode, Search Laboratory’s Founder, Ian Harris is joined by Mike Walkden, Head of Business Intelligence, Jimmy McCann, Head of Digital Strategy and Heidrun Luyt, former Chief Marketing Officer of IG Group. They unpick what business in

Black Friday 2021 Predictions, Trends and Opportunities for Brands

Oct 14th, 2021 39m 13s

In this episode, Search Laboratory's Founder, Ian Harris, is joined by a team of experts to discuss the lessons learned from last year's holiday season, the trends across digital channels and their predictions on the role of the high street thi

The End of Third-party Cookies and The Future of Privacy

May 29th, 2021 50m 43s

In this podcast episode, Search Laboratory’s Founder, Ian Harris and the team discuss the phasing out of third-party cookies and the future of privacy. They explore the effects of changes to tracking and analytics and what marketers should be d

Digital Marketing Predictions For 2021

Dec 6th, 2020 38m 7s

In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, Pete Whitmarsh, Head of Paid Media, and Rob Marsden, Head of Digital - Earned and Owned to discuss the long-term effects of C

Cookies + Tracking: What It Means For Marketers

Jul 9th, 2020 38m 21s

In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems I

Kick-starting your marketing in a post-pandemic world

May 27th, 2020 33m 10s

The coronavirus crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of Digita

Digital Marketing Trends and Predictions for 2020

Jan 23rd, 2020 35m 54s

In our first podcast, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of SEO and Pete Whitmarsh, Head of Paid Media, discuss the role of artificial intelligence and machine learning over the past year and where they expect this tren

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