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Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.

In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. 

Listen and learn in this episode!

Key takeaways from this episode:

• The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.
• The ease of access for creators to onboard and modify their products.
• The necessity of pairing CreatorCommerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.
• The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.
• Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.
• The alignment of landing pages with ads and the admiration for solutions offered by CreatorCommerce and LoudCrowd.

Recommended Podcast/Audiobook:
Molly Pittman: https://mollypittman.com/ 

Today’s Guest: 

Gary Garofalo, Co-Founder & CEO, LoudCrowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing. 

Connect and learn more about Gary and LoudCrowd:

LinkedIn: https://www.linkedin.com/in/garyugc/ 

Website: https://loudcrowd.com/ 

Kenyon Brown, Co-Founder & CEO, CreatorCommerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures. 

Connect and learn more about Kenyon and CreatorCommerce:

LinkedIn: https://www.linkedin.com/in/kenyonb/ 

Website: https://creatorcommerce.shop/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.

Learn more here: Tapcart