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The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential.

In this episode, Jordan West and John Roman dive deep into the world of social commerce, platform strategies, and content repurposing. They share insights on their limited success with podcast advertising tests, the value of underpriced attention on TikTok and Instagram, and the potential impact of algorithm control on different platforms. From discussing the growing age demographics on TikTok to exploring the future of closed ecosystem experiences in the direct-to-consumer space, this episode is packed with valuable takeaways for ecommerce entrepreneurs. Join us as we uncover the secrets to leveraging social commerce for brand-building and long-term customer acquisition.

Listen and learn in this episode!

Key takeaways from this episode:

• Repurposing content for different platforms can lead to significant increases in engagement and subscriber growth.
• Algorithm control plays a significant role in social media platforms and can impact content visibility and engagement.
• Utilizing underpriced attention on live videos and affiliate sales on platforms like TikTok can be beneficial for brand growth.
• Strategic use of TikTok shop can contribute to long-term customer acquisition and brand-building.
• The importance of utilizing multiple platforms to engage with audiences and potential strategies in the event of platform changes or bans.
• The potential impact of closed ecosystem experiences in the direct-to-consumer space and the evolving age demographics on various social media platforms.

Today’s Guest: 

John Roman, the CEO and co-founder of Battlbox, an outdoor adventure brand that prioritizes content, community, and non-traditional e-commerce. He is highly active on LinkedIn, contributing to the onlinequeso.com and awesomepod.com platforms. With a focus on social commerce and leveraging platform-specific strategies, John Roman brings expertise in repurposing content across various platforms, harnessing underpriced attention in live videos and affiliate sales, and strategically utilizing TikTok shop for brand-building and long-term customer acquisition.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.

Learn more here: Tapcart