Social Media Marketing for the healthcare business market on the main street level is often overlooked due to a lack of understanding and or a lack of resources.  Our podcast today is geared to talking a little bit about the different dynamics that are social media marketing with Edward Kwak talking about his experiences and sharing his insight into this platform.  We discuss strategies and the psychological of issues such as analytics, marketing versus branding versus marketing tactics.  This podcast is meant to shed light on what our healthcare businesses can start to talk with their staff about and hopefully begin implementing or at least addressing social media marketing.  As stated in the podcast, your competitor could have a really bad social media presence but in the end, they have a presence and you may not.