Would you be able to answer with a resounding YES to the question, would you move into one of your own communities? Well, Amy Birkel, COO of Heritage Communities based in Nebraska, would and has. In an experiment coordinated among the corporate

Do You Have A CRM that Personalizes and Automates Your Marketing?

Sep 18th, 2019 27m 8s

Imagine if your marketing and sales team knew where each prospect was in their decision-making journey. Imagine if your team could consistently follow up with relevant, personalized, next-step messaging. Well, thanks to innovative technology yo

Get Back to Basics with Operations -- Could It Be That Simple?

Sep 4th, 2019 21m 13s

With 25 years’ experience in senior living under his belt, operations expert and consultant Andrew Badoud believes it’s time to get back to basics -- building better relationships. He says if you do the right thing, build trust and relationship

Everyone Wins! Foster Kids in Senior Living

Aug 21st, 2019 17m 28s

Rosemary Ramsey took her senior living background in a surprising direction, when she founded The Victory Lap, an intergenerational program that benefits both senior living communities and youth about to age out of foster care. She has piloted

A Senior Living “Comm-University”: A Marketing Coup and A Win-Win-Win-Win for All Involved

Aug 7th, 2019 22m 13s

The “Comm-University” at Pacifica Senior Living in Healdsburg, California, is a program that exemplifies competitive differentiation at its best. It enables the community to forego conventional marketing yet sustain 100% occupancy with a waitin

A 6-Bed Affordable Senior Living Model that Makes A Profit?

Jul 24th, 2019 16m 21s

Given that so many seniors can’t afford the average $2,000 to $5,000 per month cost of traditional senior living, Senior Housing Forum -- The Podcast seeks to feature as many successful models as we find. In this episode, Garden Spot Communitie

Sing-alongs with a Twist Bring Residents Greater Engagement and Quality of Life

Jul 10th, 2019 20m 55s

Listen in and discover how Songs by Heart — a twist on sing-along programs — enhances resident engagement and quality of life. Podcast Producer and Co-Host Pam McDonald interviews Jenny Cook, a board-certified music therapist with the Songs by

Episode 8 - Ode to Joy

Jun 26th, 2019 25m

The gauntlet has been thrown down: senior living operators have been challenged to maximize their residents’ opportunities for joy -- especially given its immense value and benefits. In this episode, SHF Publisher Steve Moran interviews Ingrid

Episode 7 - Taking Exceptional Resident Photos

Jun 12th, 2019 18m 53s

Tom Sanders is a professional photographer and filmmaker with over 15 years' experience who focuses on capturing portraits of elder -- grabbing our attention and suggesting a wealth of experience in their eyes. Tom has two coffee table, photo-e

Episode 6 - Accountability, Part II

May 29th, 2019 13m 44s

In Part 2 of this episode, we continue our conversation about accountability with culture guru Denise Boudreau-Scott, found and president of Drive. Here she relates a personal story that exemplified how a positive company culture works. And, sh

Episode 6 - Accountability, Part I

May 15th, 2019 14m

In Part 1 of this episode Podcast Cohost Pam McDonald and Denise Boudreau-Scott discuss accountability - why it matters in senior living, what it looks like, and how to achieve it by creating positive company culture. Denise is founder and pres

Episode 5 - Life Stories in Dementia Care

May 1st, 2019 18m 13s

Dementia care expert Nancy Schier-Anzelmo reveals a “recipe” for providing exceptional care to those in senior living with Alzheimer’s or other dementia. Nancy is a gerontologist, college instructor, highly sought speaker, and principal in the

Episode 4, Part II

Apr 17th, 2019 16m 14s

In this episode, we continue our interview with senior living sales superstar Paul Peck, who shares his best recommendations for improving occupancy. Here he details the how-to for calculating the numbers needed to reach sales goals, as well as

Episode 4, Part I

Apr 3rd, 2019 13m 44s

In this interview, presented in 2 parts, sales leader Paul Peck details his method for getting to 90% occupancy and beyond. A regional sales director with Pacifica Senior Living and over 15 years’ experience, Paul has guided numerous communitie

Episode 3

Mar 20th, 2019 27m 42s

Episode 3: More often these days we hear that ours is an industry ripe for disruption. This episode presents two interviews we hope inform your thinking about changes you may want to make in what you offer to attract and serve Boomers and succe

Episode 2

Feb 13th, 2019 22m 53s

Episode 2: Get lots of info and some practical tips for using social media for marketing your community from Tech Writer Susan Saldibar in our "Best Practices for Best Results" segment. Check out her Facebook page, Susan Saldibar Marketing Serv

Episode 1

Jan 16th, 2019 29m

Episode 1:"Best Practices for Best Results" features Wendy D'Alessandro who discusses making the most of PR in senior living. She’s a writer and thought leader on the Senior Housing Forum team with over 18 years’ experience. www.lynnpr.com"Hack

Senior Housing Forum - The Podcast Launching Soon

Jan 10th, 2019 41s

Senior Housing Forum, the industry blog you read daily, is proud to announce our podcast will debut on Wednesday, January 16. Our podcast will be co-hosted by Steve Moran and Pam McDonald.

Priority Lifecare: Affordable Income Senior Living is Profitable

Jul 5th, 2018 27m 7s

This is an interview with brother and sister founders of Priority Lifecare an organization that is focused on affordable senior living.

Dylan Kessler: "Our Turnover Statistics Were Terrible"

Jun 30th, 2018 28m 54s

Dylan Kessler is the training and development coordinator at Primrose Retirement Communities. As he jumped into that role, he quickly figured out their turnover numbers were terrible. They were successful in turning it around. In this podc

Senior Housing Forum Podcast Launch

Jun 28th, 2018 5m 12s

Welcome to the first episode of the Senior Housing Forum Podcast. This one is short. The rest will run 10-30 minutes. To goal is to teach you something you do not already know. There will be one or two episodes per week.

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