Senior Living Marketing Perspectives: Social Media Marketing with Kerri-Anne Pendergast Episode Summary: 

In this episode, Debbie Howard talks with Kerri-Anne Pendergast, Director of Social Marketing at Senior Living SMART, about the evolving landscape of social media marketing in the senior living industry. They discuss best practices, the importance of storytelling, the impact of social media on local search, and the role of AI in content planning.   

Key Takeaways: 

1. Social Media Guide: Senior Living Smart has published an updated version of its social media guide, which emphasizes best practices for posting, content mix, and the significance of behind-the-scenes content in senior living communities.
2. Social Media for Advocacy, Engagement, and Trust: Social media plays a crucial role in building trust and engaging the audience, particularly in the senior living industry.
3. Importance of Storytelling: Moving away from cookie-cutter strategies to storytelling helps in showcasing the unique personalities and vibrant lifestyles of senior living communities.
4. Impact on Local Search: Social media, reviews, and Google Business Profiles are the trifecta for improving local search rankings and visibility for senior living communities.
5. The Role of AI: AI can assist in content planning and brainstorming, helping to streamline social media strategies without compromising originality.
6. Trends to Watch: Video content, storytelling, and increased marketing spend are key trends shaping the future of social media marketing in senior living.

Resources: 

- Transcript 

- Book a call with Kerri-Anne 

- Senior Living SMART’s Social Media Guide and Infographics 

- Connect with Kerri-Anne Pendergast on LinkedIn