Paul Warren and Ryan Klein discuss part two of the 5 Tough SEO Questions You Will Get Asked. 

1. Google is monetizing results more and more. It looks like SEO may be dead after all, right?

2. I know how to buy good content and good links on my own.  Why would I need a dedicated SEO?

3. Once I have enough qualified traffic and excellent results, why shouldn’t I be able to scale down at that point?

4. I’ve already worked with SEOs in the past and got nothing. Why will you be any different?

5. How will I measure your SEO efforts’ success if they’re so much more difficult to track compared to other marketing?

Source