In 2017, Vichi co-founded Rural Opportunity Institute (ROI). ROI builds the capacity of rural communities to support people’s healing from generational trauma to achieve health, safety, connection, and self-determination. Based in rural Eastern North Carolina, ROI has grown from a small, grassroots effort to an influential organization that impacts more than 20,000 people in 15 states. ROI’s innovative approach has captured the interest of national state funders including New Profit and the Kate B. Reynolds Charitable Trust.

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