Episode Summary: 

What if there was a way to turn a profit without completely changing how you run your business? We’re joined by Geeta Lalvani Hines, co-founder of Profit Comes First, a family-run business dedicated to teaching small business owners how to reduce overhead costs so they can pay themselves. 

Geeta shares steps to take to increase profit — starting with the book Profit First — plus the five core accounts within Profit First and why that’s essential for finding clarity in and navigating your business. Geeta also explains how to calculate the cost of goods sold as a better way to pay yourself, obstacles small business owners experience along the way, and her financially-focused advice for a new, female small business owner. 

Host: Katy Sensenig Schilthuis

Guest: Geeta Lalvani Hines of Profit Comes First 

SHOW NOTES/RESOURCES

She Makes questionnaire: shemakesapodcast.com/lets-chat

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

Geeta Lalvani Hines

www.profitcomesfirst.com // Profit Answer Man Podcast // Get more info on The Profit Blueprint Course // Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

---------

This podcast is brought to you by Mosaic Makers Collective, a retail space that celebrates its diverse, local, creative female artists. 

---------

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more.