In the episode, innovation consultants Wayne Willis and Rob Lewis discuss how businesses should be using Stimulus and Insight to inform new ideas, remain relevant and ensure that they continue to add value to the end user. If you're a business owner or leader, it's important that you are able to continually evolve your offer, to remain relevant. But also, to ensure that your business is operating efficiently and productively as the world evolves, technology develops and habits and trends change.We all have lots of ideas every day, but ensuring that these ideas are coming from a strong foundation is important. They need to be technically possible (stimulus) and also add value and solve problems for the person that they are intended (insight).In this episode, we discuss how stimulus and insight work together to help drive ideas in a business and how all businesses should be collecting both of these ingredients as part of their everyday processLike and subscribe to stay informed of all future episodes.

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