Thanks for joining the Simple Tech Talk community! Just as there's a customary marketing funnel, there's a mobile app marketing funnel - and in exclusively utilizing cost per impression display marketing, you're only covering one touch point of that decision-making lifecycle. Using the right mix of strategies throughout your mobile app marketing funnel - you can increase your reach and overall success. Click here to read the entire article written by Cierra Flythe. Interested in a demo? Click here to schedule it at your convenience.