There is so much talk about diversity and inclusion nowadays. Can I put out an ad asking for diverse people? Aren’t the best hires from personal referrals? Am I not at risk of getting people who don't have the common values of my organization? Does diversity really matter? In this episode, I talk to Sylvia Apostolidis, founder of the Jasmar Group, who has spent the last 15 years researching the behavioral science around diversity and inclusion. We dig into two big questions, why diversity matters and what practical actions can we take to become more diverse and inclusive business owners.