This episode of Small Business Origins features Natalie Clays, a franchise owner of Allen Carr's Easyway. Allen Carr's Easyway is an international company that provides seminars and programs to help people quit addictions like smoking, alcohol, and more.

Natalie shares her personal story of being a longtime smoker who struggled unsuccessfully to quit until she tried the Allen Carr method. She explains how the Allen Carr approach focuses on reframing your psychological perspective on smoking rather than using scare tactics. Natalie outlines what to expect at one of their seminars, why having facilitators who have personal experience with addiction is so important, and how the program gave her a "lifeline" to be free of cigarettes easily and happily.

Key Discussion Points:

- Natalie's 20-year struggle with smoking addiction and failed quit attempts before Allen Carr

- How Allen Carr's approach avoids scare tactics and reframes your psychological perspective

- What to expect at one of their 6-hour seminars and follow-up support offered

- Importance of facilitators having personal experience with smoking addiction

- How the program provided Natalie an easy, happy way to quit after feeling terrified about life without cigarettes

Guest Bio:

Natalie Clays is a franchise owner of Allen Carr's Easyway across 4 countries - USA, Canada, Australia and New Zealand. She struggled with a 20-year smoking addiction herself until having an "easy" breakthrough quitting experience at an Allen Carr seminar in 2003. Natalie was so impacted she decided to join the company herself to help others quit smoking. She has now facilitated Allen Carr seminars for over 15 years.

Company Bio:

Allen Carr's Easyway was founded in London in 1983 and now operates across over 50 countries worldwide. Their mission is to help free people from addictions like smoking, vaping, alcohol and more through a non-scare-tactics, psychological reframing approach perfected by founder Allen Carr. The program's centerpiece is a 6-hour, in-person or virtual seminar led by facilitators with personal addiction experience. Allen Carr's Easyway also offers unlimited follow-up support, online content and a money-back satisfaction guarantee.

Key Quotes:

"This addiction is 99% psychological, 1% physical. So you can stick a patch on your arm. You can pop a pill. You can take a lozenge or a gum or a spray or a vape, but they all only address the physical addiction to the drug." (00:15:31)

"When you withdraw from the drug nicotine, you go below a 100%, and which nonsmokers don't have. When you light up a cigarette and you replace you top up the drug levels of nicotine and you get that boost back to normal again." (00:21:59)

"I was terrified. I was terrified of life without cigarettes because it it's like how will I cope? How will I function? I kind of thought I'd be forever deprived and miserable." (00:36:52)

Links Mentioned:

Allen Carr's Easy Way Website

Instagram

Facebook

YouTube

Natalie Clay's LinkedIn

Beefy Marketing

Wingman

John Kelley's...