Kaity Griffin
Smart Online Marketing with Kaity GriffinEpisodes
Episodes of Smart Online Marketing
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In today's episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave pla
"What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we'll do 5ish interviews with people who bought your product or really impo
"The way I like to look at reels, is it's a way to show your audience something that they haven't seen before. So before reels came out, I felt like I was coasting through Instagram. I was posting photos, posting stories but it felt very static
'One of the things I've loved the most about working with small businesses, is you can see that your ideas, your strategies, the campaigns that you're putting together and bringing to life - make an impact, almost instantly, with these business
'The reality is that if you're starting off as a business coach, you don't need a full bells and whistles website. You need somewhere you can make appointments, somewhere you can get in touch, something that has everything you need. But if you
'The best way to think of it is, it's a tool, it's not something you have to do, it's not something you have to compete with anyone on, it's a tool you have for your business. So try and take a step back. It is so easy to get overwhelmed, you s
'When it comes to ethical marketing, our measures of success aren't just the amount of money that's coming through the door. Because if your measure of success is just about how much money you're making then it doesn't matter how you make that
'I start by really looking at their values and what it is that they want. So forget about how much money you want in the bank and start thinking about what it is that you want your life to be. Is it picking up the kids everyday? Is it that you
'It's the SEO side of things that most people fall down at. Say they go to Wix, put their content in and hit publish, they're done. But they haven't gone into the back end and run the SEO tool that tells them 'they need to put a page heading he
"So then there's the course side of my business, which I'm actively growing. The main concept of the course is that it is a 12 week course. So it includes 12 weeks of Facebook group support and 10 weeks of course calls. I teach businesses and o
"PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting
"When I had that full mindset shift of how much value I'm actually adding to people, it also then helped me to boost my confidence with how much I'm actually doing for my clients. I went back and saw how much money I was generating for my clien
"On a home page, you want to help them see that straight away you understand where they're at right now. They might not be ready to buy from you, now this is at the earlier stage of your relationship with them. Whereas your sales page and your
"You've got 34 themes that could possibly show up in your top 5 strengths. Essentially they are your talents, they form your talent DNA, and you can work on those top 5 talents in order to make them your strengths. And that's the whole idea, th
'The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So it's knowing their audience, knowing why they're doing what they're doing - so their purpose
"Google Ads strength lies in when people are in the middle of the funnel or in the bottom of the funnel. Whereas it is usually too expensive to acquire a new customer if someone is in the top of the funnel because you have to go after really re
"I like to know everything, I like to be across the board. And even if I hire someone to take that over in the future, at least I know what's going on, and at least I understand it. Again, growing the business and understanding how to build a
"Not every launch is created in the same way, a lot depends on you, how you align with your brand, your offer of course, so it's almost unfair for people to say 'oh you need X number of emails (for a launch)' but the fact is, until you're reall
"A group coaching program is different to a mastermind. A group coaching program usually you'll have pre-recorded videos and sometimes there will be some element of live support. In my program for example there's a lot of live support whereas s
"One of the biggest challenges of starting your own business versus being an employee is being accountable to yourself that you've created a business for a reason and it's always remembering that reason. And for me it was that I wanted to help
'It's ok to set business and personal boundaries. Boundaries have always been a weak spot of mine, because I'm a people pleaser. Being the business owner you will get a lot of people trying to push those boundaries, whether it's client scope cr
"Copy really is the backbone of how your customers experience your brand. From the first touchpoint where they might come across you on social media to when they touch down on your website. And hopefully they'll sign up to your newsletter and b
"The idea being that it attracted customers because it was beautiful, but it had the benefit of being natural and happened to be better for your skin!"In today's episode Kaity is joined by Joanna Lehndorf, Founder and Creator of LOVESKIN.In
"When you're a contractor there's that pressure to perform every single day, it's not the same as an employee. So I was doing that, then on my days off I was hoping and praying that the kids would have a long nap so I could get some work done a
"Looking at location of students, 57 out of the 87, were in Australia, so that's 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the loca
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