Barry Adams, general manager of BidSwitch, lived abroad for 20 years, in China, Hong Kong and most recently London – until the end of January this year, when he got married and moved to New York City. 

A self-described bear and pessimist about a quick coronavirus recovery, Barry gets into how ad tech companies and their clients are forecasting potential spend and revenue, at a time when people don’t know what the next month or two will hold.