What do social pros today need to know about the top platforms to get ahead? We look back at one of our favorite discussions from 2023 that marked 600 episodes of Social Pros! We asked none other than former Social Pros hosts, Jay Baer and Adam Brown, plus previous guest Allison Day, Senior Manager of Social Media at Reddit, to share their insights into what’s working in social today.

Full Episode Details 

To celebrate the 600th episode milestone, we brought back previous hosts and guests to share their thoughts on social platforms today, the biggest changes, and predictions for the future.

Jay, Adam, and Allison share their ‘love it or over it’ verdicts on Threads, X, TikTok, and LinkedIn, and what they would do if they had to start over today. Jay, aka Tequila Jay Baer, talks about his strategy for starting his tequila influencer journey recently and why he focused on TikTok content to begin with.

There are some brilliant insights into how social has and is changing all the time in this episode, plus some great advice for upcoming social pros tackling the space in 2024 and beyond.

In This Episode: 

• 5:56 - Love it or over it? Threads and X/Twitter 
• 11:10 - LinkedIn’s evolution and our guests’ thoughts on the platform
• 15:58 - Thoughts on TikTok and Instagram Reels
• 24:26 - The biggest changes in social over the past ten years
• 27:31 - Gaining trust from leaders
• 32:21 - Why social media was about social, now it’s about media
• 36:07 - What our social pros would do if they were starting out today
• 38:28 - Why Jay Baer would start making YouTube content
• 43:15 - Jay, Adam, and Allison answer the final two
  

Resources 

• Connect with Jay on LinkedIn
• Connect with Adam on LinkedIn
• Connect with Allison on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.