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Social Media for Behaviour Change

Social Media for Behaviour Change

Released Tuesday, 7th January 2020
Good episode? Give it some love!
Social Media for Behaviour Change

Social Media for Behaviour Change

Social Media for Behaviour Change

Social Media for Behaviour Change

Tuesday, 7th January 2020
Good episode? Give it some love!
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John Gilbert, Managing Director of eskimosoup shares 5 tips on using social media within behavioural campaigns.

This episode explores using your brand vs a campaign identity, maintaining positivity, appropriate entertainment, egocentricity, social norming and gamification.


 The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

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