In this episode we sat down with IBM's Sam Seddon to discuss the report he authored and has just been announced at the AI Summit, part of London Tech Week. We managed to speak to Sam a week prior to the announcement to dig a bit deeper into report and what insights it brought out that might be of interest to brands and rights holders alike. 

We touch on subjects including; the importance of people and not just technology in the future, how sports will be competing with sectors such as banking for key staff in the future, how their partnership with Wimbledon has evolved over the last 29 years, before finishing off with what the future looks like with technologies such as AI and Virtual Reality on the horizon.

To find out more about what Wimbledon, IBM and other sporting organisations believe to be the five strategic tenets for success in the sports industry visit https://www.ibm.com/blogs/think/2019/06/the-next-competitive-edge-in-sport/ 

If you want to find out more about SQN or would like to talk about how esports could fit into your plans, then visit us at www.sqn.agency or drop Chris a line on chris.hughes@sqn.agency 

We'll be back next time talking about football and the hottest topic in sports at the moment, within technology anyway, in OTT.