Julie Schuchard is the co-founder of Tricycle Records, who have given us records by local acts such as The Hot Toddies, Everyone is Dirty, Andrew St James, Rich Girls, Geographer, and more. She also has done marketing for Battery, Mezzanine, and about a dozen other local venues, has served on the board for the SF chapter of the Recording Academy, and can often be found around town DJing from her impressive vinyl catalog. We got to talk about her history with music, the struggles of running a label, and also her move from focusing on music and into the world of graphic design. 

She also has a Nasty Woman tattoo on her wrist as a reminder that being a woman in this industry (and in this world in general) takes an extra level of nasty. Enjoy her Nasty Woman playlist here!

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