Some people will argue that you don’t need a niche. These are usually the same people who say things like, “You are the niche.” (Which, ironically, still means you have a niche, albeit one that centers on you and your personality instead of a topic.)

As usual, there’s some nuance here. I don’t advocate for ignoring a niche altogether and just “winging it” because this tends to slow business growth and create confusion. But I also don’t suggest you confine yourself to a really narrow niche that will bore you to tears six months from now. Having to talk about the same concepts and ideas day in and day out isn’t sustainable for most entrepreneurs.

Here's how to find your niche.

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