Welcome to Raw Audio! Raw Audio is a segment that takes the unedited audio from meetings Morgan and Bertha have around the entrepreneurial things they are pursuing. We think it will provide a nice glimpse into some of their day-to-day activities. In this Raw Audio segment Morgan and his Dad have a strategy meeting about a Facebook advertising campaign they are going to run for the Cold Case Kid’s children’s book series. They discuss different customer segment to target and how to tailor ad content specifically to the people in those segments.