On this episode of the STICK TALK podcast, the boys sit down with Erik Jasper to discuss everything related to Pine pollen, how Erik created Based supplements, business and marketing strategies, e-commerce tips, and more!

Check out the full episode on YouTube: https://youtu.be/rtHXRPf8BfY

CONNECT WITH ERIK:Instagram: https://www.instagram.com/erikjasperkier/Twitter: https://x.com/erikjasperkier?lang=enTik Tok: https://www.tiktok.com/@erikjasperkierABOUT THE GUEST:Erik Jasper is a dynamic entrepreneur and the owner of Based, a successful supplement company.

CONNECT WITH THE BOYSAndre's Twitter: https://bit.ly/43CmRpjAndre's YouTube channel: https://bit.ly/43JeVTcChristian: https://bit.ly/3rG7D5bChristian’s YouTube: https://bit.ly/3OaEhmXDan: https://bit.ly/3Oxcted

WORK WITH THE BOYSImplement our cold email system into your own business: https://bit.ly/3YbkUz5

Time stamps:00:00 - Intro00:52 - Erik's e-commerce brand02:57 - Pine pollen supplements04:00 - How did Erik discover pine pollen05:26 - Effects of exogenous supplements on natural testosterone production 06:10 - Erik and bodybuilding 08:05 - Sourcing products09:20 - Doing manual labor 11:52 - Erik's physical labor within the company 14:35 - Differences between tinctures and pine pollen16:28 - Use cases for Erik's products17:00 - Erik's journey in building his business21:45 - Erik's business scaling rapidly24:00 - Scaling challenges and horizontal growth26:11 - Outsourcing and managing remote teams28:08 - E-commerce retention and lifetime value strategies31:52 - Brand story and influencer marketing33:41 - Target customer clarity and product differentiation35:09 - Erik's family support and motivation during tough times37:00 - Alex Hormozi's business tactics and personal habits40:05 - Purposeful work and personal growth41:42 - Reflections on money, goals, and life's true values46:00 - Conversations on life, nature, and personal growth50:35 - Lightning rounds

Topics:#pinepollen #supplements #businessstrategy #ecommercetips