You know that question… "If a tree falls in a forest and no one is around to hear it, does it make a sound?" well I have a variation on it for you… “If you share a message and no-one remembers it, did you communicate at all?” Stories have been

Using Webinars and Workshops to Generate Leads and Sales

Oct 2nd, 2019 18m 1s

I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating sales! They offer one of the best conversion rate

How to Use the Rule of Reciprocity in Your Marketing

Sep 19th, 2019 12m 28s

I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a number of psychological triggers and reciprocity is one of

My Big Marketing Takeaways from Offermind – 018

Sep 5th, 2019 15m 30s

A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added value. The aim of your offer is to create a compelling

Two Powerful Words That Will Help You Sell

Aug 15th, 2019 11m 9s

I see so many people with a great product or service, struggling to get potential customers to understand how it can make a difference to their life. There could be a number of reasons for this, but the one I want to tackle in this episode is ‘

How Public Speaking Can Power Up Your Marketing

Aug 1st, 2019 21m 52s

Public speaking is one of the most important and most dreaded forms of communication in life and business. Whether you’re a manager, small business owner, coach or consultant, I believe this is a skill that should be right at the top of your li

How to Use Testimonials to Convert Visitors to Buyers

Jul 18th, 2019 22m 33s

Positive reviews of your product or service are worth their weight in gold…and that’s why it’s so critical to know how to get them, what should be in them and how to present them to maximise their impact. In my experience though many of us are

What does a Drama about Spying have to do with Story Led Marketing? Part 2

Jul 4th, 2019 21m 7s

I love a good drama…but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of the living room because I couldn’t stop myself from

What does a Drama about Spying have to do with Story Led Marketing? Part 1

Jun 20th, 2019 16m 28s

The Three Biggest Factors that Influence Success

Jun 6th, 2019 14m 58s

I truly believe that the difference between success and failure in most things comes down to three factors. The trouble is that the entrepreneurial personality type, our human nature and society today conspire to make these three things challen

Why You Should Start Small to Grow Big

May 23rd, 2019 26m 31s

I recently met with a business owner who wanted to find out more about sales funnels. When I met with them, they talked me through their business and told me that they were failing to get traction with the courses they were selling, and they th

How to Get Unstuck with Storytelling

May 9th, 2019 19m 51s

My life and business revolve around stories… in my downtime I love reading, watching and listening to them, and in my business, I tell, teach and write them. But it’s not just my life that stories impact… they underpin the fabric of all of our

What Can Bad Jokes Teach Us About Successful Marketing?

Apr 25th, 2019 17m 58s

People’s attention is one of the most precious commodities around today, and that’s why knowing how to get it can make you very rich...and why your Facebook feed is filled with ads from people claiming they’ve found the secret! After studying

How to Avoid My Lead Magnet Mess Ups!

Apr 11th, 2019 21m 10s

Building your email list is one of the most critical activities for business growth and lead magnets, or freebies can be amazing for accelerating results with your list building. The only trouble is that if you get the lead magnet wrong, it can

Are You Throwing Away Your Time and Money?

Mar 28th, 2019 12m 1s

Again, and again I see people spending time and money to make their website look beautiful…agonising over each little detail to make sure it fully reflects them and their brand. Once that’s done, they think about traffic generation…they think a

Three Secrets to Standing Out in a Crowded Marketplace

Mar 22nd, 2019 21m 57s

It is unlikely for most of us that we will be offering a product or service so unique that we will never have any competition. That means we have to find a way to make what we do stand out amongst our competition. The most obvious strategy that

How to Overcome the 7 Biggest Reasons Don’t Buy Your Stuff – 005

Mar 7th, 2019 19m 18s

So many people are struggling with their marketing and getting the attention of their dream customer and communicating the value of what they do in a way that connects. This gets summed up in different problem statements by my clients and here

The Number One Story You Need for Marketing Success - 004

Feb 21st, 2019 13m 32s

You can have a great product or service, and the coolest marketing strategy, but if you don’t have clarity around who your serving and their story, then your business is built on sand. Yet so many of us miss this critical piece of the marketing

The Big 3 Essentials for Business & Marketing Success – 003

Feb 7th, 2019 17m 7s

When I left the corporate world for the last time, I had planned to focus my business coaching on helping entrepreneurs increase their impact and revenue through public speaking. The thing I quickly found was that so many of them didn’t have th

Two Game Changing Marketing Discoveries (Part 2) – 002

Feb 7th, 2019 21m 28s

It’s said that there’s nothing new under the sun and in marketing it’s certainly true that we’re still applying the ideas, tools and tricks of some of the direct response marketing gurus of the last century… but not all of it is useful today be

Two Game Changing Marketing Discoveries (Part 1) – 001

Feb 3rd, 2019 13m 33s

Marketing isn’t easy, but it can be simpler. When I launched my first business, I took the traditional advice about what you need to do when you’re starting up, but it didn’t help me get what a new business… what any business needs… and that is

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