For generations of visitors, The Danish Ice Cream Shop has brought fun and ice cream to Duxbury, Massachusetts – no shoes required! As the family prepared to mark their 40th anniversary, they found unique ways to celebrate their history, their connections with other seasonal businesses, and their love of bicycles and local bike shops.

In this episode, we welcome Alex Carleton to learn more about the history of the Shop, the celebration and what she learned through the process of developing a new custom athletic kit.