Louis Tenenbaum is the founder of the Aging in Place Institute. He is also a leading authority on aging in place- the idea that our homes are the most desirable and economical place for housing and care. Tenenbaum is an enthusiastic speaker whose passion is evident and contagious. He works with communities, not for profits, business and foundations as well as families and individuals on home and community design, innovative business models for aging in place, marketing to older consumers and better ways to educate and motivate consumers and communities to act responsibly on their own behalf.

Lessons learned from 20 years of experience in working with families and individuals, designers and developers, geriatric care managers, occupational therapists, product manufacturers, community leaders and advocates informed his white paper,  Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge published by the MetLife Mature Marketing Institute.

In this episode you will learn:

• How government incentives could urge homeowners and home builders to create more age-friendly home environments
• Why Aging in Place is not first in the conversation
• Why this is a challenge for people outside the “18 percent”
• Myths people have about aging and living environments
• The definition of an independent living strategy

Links mentioned in this episode:

• www.homesrenewed.org
• Louis Tenenbaum’s website
• Certified Aging in Place Specialist (CAPS program)
• Universal Design