Adam Bell, Delivery Director of Marketing agency Moment, speaks to Simon Cotton, Chief Executive of Johnston’s of Elgin, about Johnston’s sustainability journey and the sustainability challenges that the textile industry continues to face.

While Johnston’s is still a relatively small, family-owned business, it is diverse and takes a strong interest in becoming more sustainable. In this video, Simon discusses that Johnston’s is taking a holistic approach to sustainability and is trying to focus on multiple areas of the business at once. He also outlines the sustainability benefits of having more control over production and a small supply chain.

Simon explains that although there are still many improvements to be made within the industry as a whole, consumers are increasingly seeking sustainable products, giving many companies the push they need to look into better practices. He advises starting your business’s sustainability journey at the biggest areas of impact.