WORKSHOPPING and training for a Launch 🚀 Sales Strategy for Group Coaching Program
Sales Strategy for LAUNCHING: When launching or marketing a 'thing' (course/package/promo) most people think there is just the PROMO period. Where you promote the heck out of it.
When in reality there are actually 5 stages of a launch.1.) Prepare2.) Plan3.) PROMO4.) Sales6.) Gone live.
When you are preparing, getting the name or idea or inspo smacks you in the fact.When you plan out the details (name, details, framework, structure.)When you are in the full-on promotion period.When the sales are coming in.When the program has gone live.
EVERY STAGE is when you should be PROMOTING. That is ALL part of the launch. Being, share on the FRONT ENDS. Not be sitting down and sitting back and 'thinking about it' or 'writing the plan'. Prepare on the front ends (planting 🌱seeds), plan on the front ends, Promo (obviously) on the front ends. Celebrate the sales on the front ends. Once live and no longer for sale, share on the front ends!
💥❤️☝️✔️Sales Strategy for LAUNCHING
💥 1-2 LIVES daily (with CTA) it honestly doesn't matter what you 'call' them - workshop, challenges, trainings, video series, bootcamps. Show up on your Facebook PAGE 1 x per day (and either there or group for a second time!) Share to PROFILE
💥 1-3 POSTS daily (with CTA). I multi-purpose a FB post to IG. I do 1 x PAGE post and 1 x PROFILE post, at least p/d.
💥 STORIES daily (with CTA). A video or photo snippets of throughout my day. Little snapshots of time. A tip is set an alarm every hour and take a pic/mini video of where you are at.
💥 Email newsletter daily (with CTA). If you have a mailing list. Usually, it is one of the posts or reply of LIVE.
💥 80/20 content to sales. I do 80% content (story/inspo/post/tips/trainings) to 20% sales eg CTA (call to action) or straight selly-sell sales. Announcing a PROMO period and last chance of PROMO period is straight sales post + live + email + STORY. The rest is content with CTA of 80/20 (80% content with 20% CTA for every piece of content.)
💥 BONUSES. Have at least 3-6 bonuses. Trust me. It could be additional or escalating bonuses (adding more) through the promo period. Or de-escalating (taken away). Here are bonus ideas I brainstormed in 5 minutes: meal plan + recipes, 40 min free coaching, fav coffee shop voucher, yoga voucher, $100 business dollars off self-study programs, an APP, free access to self-study course or on-demand access to the workshop.
💥 SCARCITY. Have urgency or scarcity or limited-time deal (that is real). Like 5 spots only. Increases in price next round. It starts on 1 November then off the table. Next round/offering not until February 2020 in 4 months' time. Oh, and as the spots go 5/4/3/2/1 - perfect PROMO material!
🔥HOT TIP🔥
Belief. How much do you belief in yourself + your offering + getting the sales?Yeah, that.That is what I'm talking about. The belief needs some work.
It is a form of self-sabotage and the honest reason a LAUNCH doesn't 'work' has nothing to do with the offering. It has everything to do with the BELIEF and it wavering and not fully showing up. Is that a fair statement?
Do the belief work around your package//offering. Because BS beliefs come up, like 'I'm not good enough, I'm not qualified, this won't sell, people don't buy this, people don't buy this from ME'.
For me, the BELIEF WORK is done through my journaling practice and part of my morning routine.
I write down and brainstorm my BS belief around the offering. And I write down the OPPOSITE. For example ''nobody buys this'' turns into ''people do buy this!'' I then visualise the results. Daily.
Then I go out and act from BELIEF driven ACTION. Fucking powerful, my friend.
I do my BELIEF WORK for breakfast 😛 😛 And the 5 stages of launching become unconscious. It is a practice, like learning the piano. You learn the keys, strokes, steps, reading the music. You practice. It becomes unconscious, you stop thinking and it becomes natural. For me, with a dash on intuition 😛 #Momentum9 there are 2 spots at 50% off with 9 months of Business Coaching.
❤️Message me for the details and price. 🤸‍♀️💥👋
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x Rebekahxxx Remember, it's time to live your sweet business dreams!
Find Rebekah Allan all over the internet and socialsFB page – https://www.facebook.com/rebekah.allan.sweet.success/FB profile - https://www.facebook.com/rebekah.allan1On Instagram - https://www.instagram.com/rebekah_allan/Website - https://rebekahallan.comGet the #Nearly90kBooklet for $15 - https://rallan.teachable.com/p/90kbooklet