Lauren Golembiewski is the CEO and co-founder of Voxable, a conversational interface agency. She’s lucky enough to run Voxable with her partner in life, Matthew Buck. Lauren and Matthew founded Voxable to help clients more effectively communicate with their customers through conversational interface design and development. They were originally inspired to create Voxable when they connected their home to a voice-first device and felt like the wizards and space captains they saw on TV.

Lauren’s background is in product design and user experience which is driven by her fascination with the way things work, especially the human mind. Her experience working with startups and leading design strategy for tech companies enables her to dive into design problems and help clients understand the best path forward. She regularly speaks about conversational design and advocates for a greater creative effort to be invested in this new technology.

What you’ll learn about in this episode:

• Chatbots, Alexa skills, actions on Google, and more: what Voxable builds as a conversational interface agency
• How these conversational interfaces help humans and machines better understand each other
• How these conversational interfaces take human questions or commands (either verbal or written) and turn them into a machine response so that the machine does the work for the human and examples of each of these in practice on the various platforms these bots can be built into
• The research that needs to be done before building a conversational interface to understand how a business responds to its customers now and assess ways to improve communication with a bot
• Building a bot that serves your customers in the way they want to be served (ex: sends them a helpful blog automatically)
• The work that needs to be done to write all of the lifelike responses that a bot would provide a human during an interaction
• Coming up with every scenario that a user would interact with a bot and coming up with paths and responses for users to reach their desired outcomes
• How bots can remember user answers to better steer them towards their preferred goal
• The importance of having a style guide for how the bots communicate with users
• How Voxable’s clients test the system throughout different points in the developmental process
• Tweaking the CMS that a bot is built on to push out whatever message is important at a specific time
• What happens if a bot doesn’t understand a user or can’t help with what they ask for
• How users interact with your bot when it’s a persona that you’ve built well for your brand
• How to measure whether a bot is working or not

Ways to contact Lauren:

• Website: www.voxable.io
• Twitter: @voxable
• Twitter: @LaurenGolem

A transcript of this episode is available here: http://systemexecution.com/conversational-interface-chatbot-technology/