Episode 43 - Creating a Repeatable Sales Process                                     

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Alex Lopes swung by our virtual recording studio to tell us about why marketing and sales gets him out of the bed in the morning. We focus on the science of creating a repeatable sales process in our discussion. Listen to how Alex suggests you approach adapting to the dynamics of your industry and customers.

Show notes

• If it’s not predictable, it’s not repeatable.
• Lacking traction:
  • You’re not solving the right problem
  • You’re do not have the right solution
  • You’re not being found and evaluated correctly
• Customer’s buy pain killers, not vitamins
• “The pressure point of the opportunity changes over time” ~ Brad Feld
• Focus on metrics that matter
• Books to read:
  • Nail It Then Scale It ~ Nathan Furr and Paul Ahlstrom
  • Mastering the Complex Sale ~ Jeff Thull

Talentopoly links - Noteworthy links posted on Talentopoly in the last two weeks

1. SpriteMe - a service to make image sprites
2. Responsive Navigation: Optimizing for Touch Across Devices
3. TryMyUI - Website Usability Testing
4. A simple guide to responsive typography