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Talk Digital with James Lane
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Talk Digital with James Lane
Talk Digital
A weekly Technology podcast
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You asked us to record an episode about some of the obstacles and wins that we've had while working from home, so that's this week's episode. We chat about what's worked well and what we've done to overcome some of the issues during moving our
When you create content for your business, you're generally looking to achieve a particular goal. Whether that's selling a product, providing your community with information, or talking about a business update. And yet, there are numerous times
Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term 'Influencer' has become more fluid. And more generally relates to anyone who has developed a p
This week we're joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the "age old" question: "how long should your video be?" Whether it's on social media, your website, or in an email marketing campaign. Un
Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it's so important to understand that you have the power to encourage, command, or suggest certain call to act
When it comes to posting on social media, it's always important to remember that your content doesn't reach (isn't seen by) all of your followers. Due to algorithms (sets of rules) on each platform, your post might only find its way to as few a
This week we're joined by a very special guest. James Ibbitson is the head of video at Visual Punch a full-service personalised video marketing agency and is certainly our go-to video specialist. We start off talking about landscape vs portrait
It's important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). In a time when al
A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term proble
Listener Michael James asks for us to chat about dealing with negative reviews after he gets one from someone he's never done business with, or has even heard of. We talk through a variety of options and techniques of what you can do to deal wi
What are trolls? Why do they do what they do? How do you deal with them? All questions we get regularly so we sit and talk about them in this episode.
Amy - welcome to the studio, welcome to the show and welcome to the community.
That’s right, after a healthy hiatus and a number Tweets, emails and Facebook Messages from many of you, Talk Digital is returning to your digital airwaves. With a slight change to the format, I’m relaunching the series with new content, new to
Have you ever taken the time to communicate with a brand and they've just ignored you? This is what I'm calling the deaf ear on social - brands that don't acknowledge your question, comment or concern.This isn't always a negative comment that
Nicola wanted to talk about what motivates you - drives you and makes you do what you do. This is an essential part of your brand and therefore your marketing. It can sometimes be hard to drill down and articulate what that is, so Nic and I tal
What kind of mistakes do brands make? How do you deal with these types of errors - are there different levels of mistake? I'm chatting to Nic about what happens when brands mess up.We all make mistakes - so we're chatting about dealing with t
Have you ever heard someone blame a tool for the behaviour of the user? I hear it all the time and I wanted to have a chat with Nicola about this - so this week we're talking about the "Hate the player not the game" mentality - we're chatting a
This week Nic and I are chatting about evergreen content - what it is, how you use, why you should care about it. It is (or at least, should be) an integral part of your online marketing strategy - it can save you time and ensures that your mes
This week Nicola and I are chatting about the fear of the unknown. What stops people from clicking around, experimenting, exploring and seeing what's out there. Is it a fear of breaking 'it' - would we worry about this concern if we weren't tal
This week I'm talking to Nic about the etiquette of social media. What are you expected to do, what can you choose to do and what must you never ever do. Realistically, do you have to follow everyone who follows you on Twitter or Instagram? How
This week we're I'm chatting to Nicola about how far you can push your brand - where are the boundaries, the lines not to cross - why are they important and indeed, are they as important as we think?We're chatting about how important is what
You can now join a Facebook Group as your Facebook Business Page!This week we're talking about this potentially massive change that Facebook have rolled/are rolling out. Nicola and I discuss whether we think it's a good idea, how it *could* b
This week we're talking about your motivation - your 'why'. Understanding what this is - what drives you - forms an integral part of your branding, your marketing and your overall story-telling. This 'why' should echo through your narrative in
This week we're talking about the importance of having a plan - being focussed in your aims and your strategy. We're chatting about some of the things we do to plan, so of the stuff that works and of course some of the stuff that doesn't!
This week we're talking Twitter! "Twitter has died"..."Twitter is different"..."Twitter isn't useful anymore". We're chatting about whether Twitter is still relevant - whether it has a place in the digital marketing world and whether you should
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