Marty McDonald
Taps and TeesEpisodes
Episodes of Taps and Tees
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Most people want a ‘quick fix’ to their marketing problems without putting in the time or energy. They end up working with flashy marketers who promise that you never have to work (and can spend your days cruising in a Porsche). But sales don’
When it comes to delivering the perfect swing, golf shoes are highly overlooked. In fact, they are seen as a mere fashion accessory next to your carefully chosen clubs and balls. But when it comes to feeling more balanced and stable in your sw
BYou might be surprised to find out that a breweriesy havehas more risks and exposure than a typical restaurant or bar. What’s more surprising is that your insurance policy might not know the difference…and then you’re stuck with a large batch
The power of email marketing is unquestionable. You can create a community of the best customers, build an authentic brand platform of brand recognition, and do it all while still having time to golf (or down a few beers). But most entrepreneu
2020 was a wild year for everyone. Golf courses were no exception. But since golf is played outdoors, things started to come back a little faster. No one knows what the new year will bring, but there are several lessons you can take away from
The past year was unlike anything craft breweries have ever experienced. Many didn’t survive, and the ones that did had to completely revamp their business model. Before you celebrate the end of 2020, why not start planning how you will make 20
In local marketing, getting qualified leads is the name of the game. And if you can make it easy to find you, then you can leapfrog the competition. But how do you do this? SEO? Social media? Your website? In this episode, local marketing exper
Conducting business online is more important than ever before. But it’s not as simple as putting your products online and watching the sales roll in. Businesses that previously relied on in-person visits have to figure out how to translate the
Every business knows that they need a website. But your website is more than just an online business card. When done properly, your website builds customer relationships before they ever set foot in your doors. In this episode, web designer D
A great website is essential to the success of your business. But if that site doesn’t show up on the first page of Google, it may as well not even exist. This makes SEO key to a great website. But good SEO doesn’t happen overnight. In this epi
The online coaching business has exploded. Most business owners know they could benefit from coaching. But shady online “gurus” have tricked them into believing it’s possible to become an overnight success. But that’s not the case. It takes tim
Entrepreneurs often struggle with networking. It feels fake. Sometimes it seems like begging. And things just got more complicated with every event going online. But you have to get out and meet people in order to grow your business. So what’s
Video has quickly become one of the most vital assets to the success of a business. When you have the right video content out in the world, your prospects and clients feel like they know you before you ever meet. This familiarity helps you make
The world of marketing is full of smoke and mirrors. From phony industry awards to hyped-up marketing, it’s hard to tell the professionals from the scammers. In this episode, marketing agency owner Jason Swenk discusses how to separate fact fro
In golf, business, and life there are statistics that hold the key to getting to the next level. The problem is determining the stats you need to track. Chase the wrong stats and you’ll never make any progress. But what do you do when others i
A good website grows your brand, lets you stand out and brings you new customers. But most websites suck—even if agencies charge thousands for them. If your website isn’t clear, persuasive and on-brand, you lose out on thousands of potential cu
Whether you run a golf course, a brewery or another craft beverage company, you’ll make most of your money from local customers. People on the other side of the country won’t walk into your taproom anytime soon. Marketing to them is a waste of
When you’re on top of the search results, SEO is fun. Google sends you free traffic without lifting a finger. But if you’re on page 7 of Google, most people never hear about you. And when you’re not seeing results, it’s hard to justify spending
Craft beer marketing is constantly changing. What worked in 2018 doesn’t work in 2020. And what works today won’t work tomorrow. If you don’t adapt, you get left behind. But if you execute what works, you can grow your business, no matter what
Marketing, branding and storytelling are sexy topics. They’re fun and grow your business. But if you slack off on the “boring” fundamentals, your business might go under before you get to the fun stuff. Insurance is one of those topics. If you
There are thousands of marketing agencies who’d gladly cash a check from you. The problem: Most of them don’t know what they’re doing. They’ll plan a strategy for you, charge thousands in ad spend to your credit card—and disappear when none of
Hundreds of people want to tell you how to market. They all sell tactics, hacks and tools that worked for them. But what works for them might not work for you. You’ll only know what works by testing and watching your numbers. Justin Christians
Many business owners hit the panic button. They stopped all their paid ads when the crisis hit. It seems logical enough in tough times. Don’t do anything that won’t get results. But shutting down your marketing is the most dangerous thing you c
In these crazy times, the world is changing around you. Businesses are closed, the economy is down—but you still have to build your brand and bring in new customers. You can’t “sit this one out”. If you don’t adapt your marketing, someone else
When it comes to the business world, the word hustle means to work hard relentlessly to achieve your goals. “If you’re not hustling, you’re losing” is the message we hear from a lot of people. But today, we’re talking about the word hustle from
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