Zac and Debbie sit down with Geoffrey King, SSR Principal and Technology Practice Leader, as he describes his vision for how the AEC industry is changing and how SSR is morphing to meet these emerging demands. Geoffrey discusses how technology is revolutionizing every industry, but more is not always better. How can AEC firms incorporate a practical, tactical, and purposeful approach to technology planning? One example that is changing rapidly is the sports and entertainment industry. The digital experience is a buzz word in all industries. What does that mean? Developing guiding principles and a vision along with managing expectations are important steps throughout any project. Geoffrey explains how these steps are vital in alignment with the budget.