In this episode of The Tech Zone, Paul Amadeus Lane sits down with SIIA Paul Lekas, SVP Global Public Policy to dissect the proposed American Privacy Rights Act (APRA) of 2024. They examine Chris Mohr's statement, representing the Software & Information Industry Association (SIIA), highlighting both the positive steps taken and the remaining concerns. The discussion delves into the APRA's potential impact on consumers, businesses, and innovation. How will it reshape data privacy, advertising, and the way we interact with technology? Tune in for an in-depth analysis and expert insights on this pivotal piece of legislation.