Paul Baron is the founder and chief executive officer of The Wall Printer USA. His decades of business experience span B2B, B2C, retail, manufacturing, distribution, international business, and franchising. Paul has personally developed and launched multiple business concepts and he was able to grow The Wall Printer USA to achieve an explosive growth of having over 50 distributors in 90 territories in just 2 years. Today he shares with us how you can explode your business with a distributorship model like him. 

Join us as Paul shares about how he exploded his business with a distributorship model, the incentives he built into the distributorship model to encourage his distributors to work with him in the long run at scale, and how Paul managed to secure co-ownership rights in the Wall Printer from his manufacturing partners.

Resources:

 https://thewallprinter.com/en/about-company/  - Check out the Wall Printer!

https://www.linkedin.com/in/pbbaron/ - Get connected with Paul!

Actionable Take-aways:

1. Unlike a franchise model where franchisee fees are charged and it forces your franchisees to follow a strict model from you, an exclusive distributorship model encourages your distributor partners to be creative and to grow more aggressively (because they don’t have to pay you a portion of their earnings). This allowed Paul to explode his business to be in over 90 territories in just 2 years.

2. Set a reasonable fee for your exclusive distributorship rights and provide your distributors with a discount on the product you are selling to them. By giving them the chance to recoup the fees they initially paid, they will be incentivised to partner with you for the long run and work with you at scale.

3. Patents are important for you to be able to protect your right in a certain product. Always seek to protect your intellectual property rights.

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