CEO and Founder Nolan Wheeler comes from retail loss prevention and store operations with hypermarket, grocery, big box, electronics, and more. Fatigued with the lack of solutions for FLW (frontline worker) and store operations, having watched 25 years of solutions being provided for online shopper, all-while developing few in-store technologies and further creating more friction (locking showcases, display-only, out of stocks), SYNQ went on a mission to respect the customer's time, increase "customer productivity" while making the FLW day more enjoyable and productive.