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Let's Talk Rebranding (+ This Podcast's Rebrand!)

Let's Talk Rebranding (+ This Podcast's Rebrand!)

Released Tuesday, 5th March 2024
Good episode? Give it some love!
Let's Talk Rebranding (+ This Podcast's Rebrand!)

Let's Talk Rebranding (+ This Podcast's Rebrand!)

Let's Talk Rebranding (+ This Podcast's Rebrand!)

Let's Talk Rebranding (+ This Podcast's Rebrand!)

Tuesday, 5th March 2024
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0:00

They intentionally rearrange what

0:03

they gave their energy to in order to show

0:05

up as the best version

0:07

of themselves and in the best way to

0:09

support their needs , so that

0:11

they're able to better show up for those

0:13

around them and better show

0:15

up for what they're creating in life

0:17

. Hello

0:21

, my loves , and welcome to the Purposeful Lifestyle

0:24

Development Podcast , where we discuss all

0:26

things thought , work and manifestation , but

0:29

we use neuroscience and the study of the

0:31

brain to do so . I'm your host , tessa

0:33

Spiesak . I'm a board certified practitioner

0:36

, master life and health coach and seasoned

0:38

executive speaker . If you're ready

0:40

to create your highest value lifestyle

0:42

and turn your dream life into a reality , you're

0:44

in the right place . Let's get right into

0:47

today's episode . Hello

0:50

, hello , my loves , and big biggest

0:52

welcome back to the new and the

0:54

improved podcast version 2.0

0:57

, updated to Tessa Talks

0:59

Purposeful Lifestyle Development . I

1:02

am so , so happy to be back after

1:04

a whole two months off . I've been doing

1:06

some things behind the scenes to make this new

1:09

year and this new season even better

1:11

than ever . You might have noticed

1:13

a slight change in the title from purely

1:15

just purposeful lifestyle development

1:18

to Tessa Talks Purposeful

1:20

Lifestyle Development , just meaning

1:22

I'll be expanding some of our conversation

1:25

to include all of the things

1:27

that I work with my folks on , including

1:30

the mind body connection , nutrition

1:32

, which is my home , where I got started , and all

1:35

of this and as well

1:37

. I'll be using some of the analytics from

1:39

what you guys have told me , what

1:41

you've shown me through your downloads and your questions

1:43

and everything in between , just implementing

1:46

that more into the podcast and

1:49

you might also notice a new photo , a bit

1:51

brighter , much more up to date with

1:53

me now , not over two years ago

1:55

when we started this podcast , and

1:58

some more things . We'll be rolling into some

2:00

interviews , discussions , and

2:02

I'll get into more into that very , very

2:04

soon . But

2:06

I love a little rebrand , an intentional

2:09

rebrand , to be more specific

2:11

, especially anytime

2:13

that has to do with self

2:16

and being more aligned to the self

2:18

, because when I say rebrand , I

2:20

want you to think of this A rebrand

2:23

is a holistic approach to rediscovering

2:26

and showcasing your truest self

2:28

. Remember that definition . I'm going to repeat

2:30

it it's a holistic approach

2:33

to rediscovering and showcasing

2:35

your truest self . So

2:37

that doesn't mean you have to completely revamp

2:40

and redraw everything , just becoming

2:43

a whole new person overnight , but

2:45

it means that , making a minor adjustments

2:48

that are more in line with what

2:50

we want to be doing who we

2:52

feel called to be , or sometimes

2:54

what our brain and our body

2:56

are screaming at us to do . And

2:59

I never want anyone to be scared to

3:01

make these adjustments or to start

3:03

that rebrand because they feel

3:05

like there's this some underlying

3:08

idea that that means that there's something

3:10

wrong with you that you need to change

3:12

Right Again . I think that

3:14

the practice of a quote unquote

3:16

rebrand is a really healthy

3:19

practice of just being honest with

3:21

you listening to and

3:23

tuning in to what is happening with

3:26

you in your now , in

3:28

your right now . So , for instance

3:30

, here's an idea of how you can think about

3:32

this . There could be someone

3:34

who's listening right now that

3:37

to everyone else . Looking in

3:39

at them , they would assume that this person

3:41

has it all together , 100%

3:43

. You see them excelling in their

3:45

career . They may seem to be on top

3:47

of their social game . You always

3:50

see them posting pictures with their friends doing

3:52

something fun . Maybe they

3:54

just seem to be the perfect parent

3:56

and you describe them as something

3:58

like totally on top of it , completely

4:01

put together , maybe even just sophisticated

4:03

in life . I don't know , but you get the drift

4:06

. This person just totally

4:08

looks like they're killing it , but what you

4:10

might not realize is for them

4:12

, you're not going to be able to see them . It might

4:15

feel like being buried under

4:17

people pleasing pressure to get it all

4:19

done . It could be very

4:21

on brand for this person to

4:23

be known as the one who says yes to everything

4:25

, to maybe put others' needs in front

4:27

of their own . Maybe they're kind

4:30

of known to show up to the meetings

4:32

with a notepad full of ideas , but

4:34

they also tend to get spoken over by

4:36

the person with a loud mouth and

4:39

half as well thought out ideas . Right

4:41

. So for maybe for this person

4:44

, there's absolutely nothing wrong

4:46

with them . But the rebrand that they're looking

4:48

for is to be someone

4:50

who is seen as

4:52

, and sees himself as , someone

4:54

with a powerful voice , someone

4:56

whose ideas that you want to listen to

4:59

, not just that they're a good listener

5:01

, someone who sets clear

5:03

boundaries and doesn't always say yes

5:05

, no matter what . You know . This is something we

5:07

talked about at the end of the year before the break

5:09

. Definitely go back if you need a refresh , but

5:12

again , a rebrand doesn't

5:15

have to come from a place of

5:17

wrong . It can definitely

5:19

just be turning toward

5:21

something that serves you

5:23

more , and I like to think

5:25

of it like this Rebranding

5:27

yourself means evaluating and

5:30

potentially reinventing how

5:32

you show up . It means making

5:34

a conscious effort to change not only

5:36

how others see you , but how you

5:39

see you and how you do you

5:41

. When you rebrand , you

5:44

can even just be shifting focus from

5:46

another point of you to a point

5:48

of you that deserves more

5:50

focus and more attention . You

5:52

change how you show up for yourself , highlighting

5:55

what you want associated

5:57

with you . Maybe

5:59

it just means a new chapter , a

6:02

changing area of life . There

6:05

are so many ebbs and flows for each

6:07

and every one of us as we move through life . That

6:09

is something that I will repeat and shout from

6:11

the rooftops to the end of my days

6:13

. Ebs and flows are perfectly

6:16

normal and natural and we want them , and

6:18

there are so many times that

6:20

we can pick up behaviors and habits

6:23

that totally serve us for

6:25

a season , but when we move out of that

6:27

season , that's no longer

6:29

needed or maybe it becomes a disservice

6:31

to us . So , for

6:33

example , here's one I think a lot

6:35

of people listening in can

6:37

relate to . I work

6:40

with a lot of folks who suffer through burnout

6:42

. I do a lot of coaching and I see this

6:44

cycle First , and

6:47

obviously this is very simplified , but there's

6:49

something that's causing a burnout and

6:52

a person is recognizing it and

6:54

they're taking the steps that they need . Maybe that's

6:56

to slow down , to re-anchor

6:59

, to realign themselves , and

7:01

that's exactly what we want . But

7:03

then the burnout subsides

7:05

and these habits that might

7:07

have at one point helped them

7:09

re-anchor now can

7:12

cause anxiety because their needs have

7:14

changed . So , say , being

7:16

in a constant go go go state caused

7:19

someone to burn out . So the

7:21

solution was to start

7:23

saying no at times , to

7:25

take a few more nights at home , to be

7:27

more inwardly tuned Again

7:29

. We know there's way more to it and healing

7:31

burnout , but just to keep the point simple

7:34

. But once that burnout

7:36

subsides , maybe the

7:38

lack of stimulation and lessening

7:40

the daily task list that

7:43

starts to get boring , and the energy that they've

7:45

saved for themselves now

7:47

really feel like it needs a creative

7:50

outlet , whatever the case may be . So

7:52

we need another pivot , we

7:54

need a bit of a rebrand

7:56

. So , as you can look at

7:58

that , the busy body burning

8:00

out had to rebrand to someone who is more

8:02

focused on themselves , who is more conscious of

8:05

their own energy expenditures . But

8:07

now , in the next ebb and flow , they

8:09

need to find more passion . They

8:11

learned what they should be giving less energy

8:14

to . They intentionally rearrange what

8:16

they gave their energy to

8:18

in order to show up as the best

8:20

version of themselves and in the best

8:22

way to support their needs , so

8:24

that they're able to better show up for those

8:26

around them and better show

8:28

up for what they're creating in life

8:31

. And when you notice it , when

8:33

you feel it that you've

8:35

changed , things have changed , your needs

8:37

or ideas have changed , when you know you want

8:40

to show up differently , honestly

8:42

and I don't think people realize this

8:44

, but the hardest part isn't

8:47

actually doing it , it's

8:50

the decision point , it's

8:52

deciding to do it . The most

8:54

difficult part , the hardest part of the

8:56

hill here , is getting

8:58

past the one part of the brain that

9:01

makes change hard . Long

9:03

story short , the amygdala within

9:05

our brain interprets change as a threat

9:07

and it releases hormones that cause fear

9:10

or fight or flight responses

9:12

. And then we have the ventromedial prefrontal

9:14

cortex . So just think the front of the brain

9:17

behind your forehead . It's

9:19

likely to assume failure

9:22

more than success as

9:24

a means to protect us from

9:26

threats . This is old school part of the brain

9:28

, hunter-gatherer part of the brain . So

9:30

, as a result , our brain

9:33

still interprets change

9:35

as pain , and

9:37

I come back to that a lot because when we

9:39

know this . It gives us

9:42

the power and puts us in the driver's

9:44

seats to basically tell our brain

9:46

oh hey , I realize

9:48

what I might feel like in my body . It feels like this

9:50

is scary or harder than it seems

9:53

. My brain seems to be giving me 50

9:55

million excuses not to do it , but

9:58

I'm aware that's just my brain trying to keep me safe

10:00

and I'm choosing not to

10:02

listen to it . And the more you

10:04

choose not to listen to it , the

10:06

more your brain learns that this

10:08

is potentially exciting or

10:10

energy giving , or at least means

10:13

that it's not the danger zone

10:15

, right . So , with that being

10:17

said , here's , honestly

10:19

, where I want you to start is

10:21

with the easiest things . I

10:24

am a big believer . This is deeper than just , oh

10:26

, do the simple stuff . But no , I am a big

10:28

believer and I coach everyone that

10:30

I talk to on an individual basis . That

10:33

here's the way you wanna think of it . When you're

10:35

creating change Is

10:37

this change should make total

10:40

sense to you . You want to understand

10:42

both why you are doing it , but

10:44

also make it as

10:47

easy as possible , and

10:49

you'll notice what the easy things are

10:51

. Start to grow and grow and grow , and

10:53

that list becomes longer until you

10:55

look up and everything you wanted is now easy

10:58

. So , as someone who

11:00

again , we talked about this in a little bit of the rebrand

11:02

I talk a lot about health , so let's

11:05

just use that as our overall umbrella

11:07

example here . If you want to

11:09

rebrand yourself as someone who focuses

11:12

more on their health and

11:14

you wanna focus your brand

11:16

to be a health-focused person , I

11:19

do not want you to change absolutely everything

11:21

overnight . Don't plan for it , don't think about

11:24

it , don't fantasize it . We don't need

11:26

to discuss it further . We know that doesn't work , just

11:28

like the old saying diets don't work . You're not

11:30

changing your whole health overnight . What

11:33

I want you to do instead , to start

11:35

is make a list of all

11:37

of the smallest things

11:40

that you can do that make you

11:42

feel more health-focused , the

11:44

things that take little to no time and

11:46

little to no energy . Start there . I'm

11:49

telling you , the secret here is that this list

11:51

grows . But what is it now ? Is

11:54

it to drink more water ? To grab

11:56

fruit and nuts instead of a more processed

11:58

snack ? To have a system

12:00

to take your vitamins ? Take a walk on your

12:03

lunch break ? Listen to a podcast

12:05

? Is it to read instead

12:08

of scroll ? Maybe opt

12:10

for cherry juice instead of wine at nighttime

12:12

. What are the little things

12:14

that you can do that make you

12:16

feel like a more health-focused

12:19

person ? For me , it's basically

12:21

all of those things , but some of my silly

12:24

ones . It makes me feel healthy to

12:26

have something green in the morning , to drink

12:28

something green whether that's an actual green

12:30

juice , greens powder , matcha

12:33

that makes me feel healthy . Right

12:35

, I like it . I like to get

12:37

some sort of movement before

12:39

my first meal of the day , but at least before my

12:41

second . I know that that keeps my

12:43

energy center . To get some

12:46

movement , even if it's as

12:48

small as a stretch , yoga

12:50

, a walk , something like that . I

12:52

also do like to walk every day . You

12:54

know that the weather permits , right , I'm

12:57

not one to go out in the rain

12:59

or if it's like frozen outside , but

13:01

every chance I get I like to walk

13:03

every day and , honestly , it makes

13:05

me feel really good and really healthy to

13:08

start at least with no

13:10

headphones , hear the birds , take

13:12

notice of the sun , things

13:14

like that . I personally

13:16

feel healthier when I put greens and

13:19

lettuce and salad and basically all

13:21

of my meals , regardless of what I'm

13:23

eating . I put greenery or , as

13:25

my husband calls it , my leaves

13:27

, but that makes me feel

13:29

like I'm adding to my health is eating something green

13:31

as much as possible . I

13:34

also finally found

13:36

the perfect system to never forget my

13:38

vitamins . That took a lot of trial and error

13:40

, but every time I get it right it

13:42

reaffirms to me that I am taking

13:44

steps to keep my identity

13:46

or keep my brand as a healthy person . My

13:49

personal brand is a healthy person

13:51

as a health coach , and that makes me

13:54

feel aligned . And , of course , there's so

13:56

many more parts and facets of me

13:58

, but that's one I really honor and

14:00

I like it . And these things

14:03

that are on my list you know they wouldn't work

14:05

for everyone and I don't expect them to

14:07

, but that's why I'm saying what is the easiest

14:09

thing for you that

14:11

make you feel like , yes , I got it

14:14

. You want to be healthy . This makes me feel healthy

14:16

. You want to be this . This makes me feel this . What

14:18

are the easiest things you can start doing

14:20

? Because I promise , once you start

14:22

doing the easier things , that

14:25

list grows and what might

14:27

seem just totally improbable

14:29

, like you could never do it , give

14:31

it enough time . Add more things to this

14:33

list and you're going to look up and that's

14:35

going to be the easiest , most in line

14:37

thing to do so start

14:39

there . What's the easiest thing that

14:41

you can do ? To move the needle in the direction

14:44

that you want ? To go , figure those

14:46

out and start there . Because

14:48

here's the trick when we start

14:50

moving in the direction that we want , even

14:52

when it's so small that if there

14:54

was someone watching us they might not even pick

14:57

up on it . Even if it only

14:59

puts you one degree closer

15:01

to the rebrand that you want , it

15:03

pushes you into doing instead

15:05

of wanting . It puts you into

15:07

acting instead of wishing , and

15:10

that's the key , because what felt

15:12

like fear to your brain now

15:15

instead feels familiar

15:17

. You're doing instead of wanting

15:19

, and acting instead of wishing , and

15:22

this is the bonus here . This

15:24

changes the most important

15:26

sentence for you . You're not someone

15:28

who wants to be a healthier version of you or the

15:31

film , a blank version of you . You are

15:33

someone who is . You are someone who is actively

15:35

doing it . You are doing the work . Therefore

15:38

, you are healthier . You are a fill

15:40

in the blank , more so version of

15:43

you . If you want to be someone

15:45

who is more of anything , less of anything , what

15:48

are the tiny steps you can start right now that

15:50

take no more or little

15:52

to more energy than what you're already using

15:55

. What can you do to make this slight

15:57

change ? Get in that doing

15:59

mode from the wanting mode and you

16:01

are effectively my friends in

16:04

a proper rebrand and

16:06

don't dismiss the power of intention and

16:09

the power that your mind has behind

16:11

you . That's our driving force and if we

16:13

can get our brain on our sides , like I

16:15

always say , that is where we win

16:17

. So next week , that's where

16:19

we're putting our focus on that mind body connection

16:22

as a driver for you to become

16:24

who and what do you want , because

16:26

you know , if you desire

16:28

it , I believe it's for a reason and

16:31

something that you deserve more

16:33

than you realize . You owe it to yourself

16:35

to become exactly who you

16:37

want to be and know that your big

16:40

dreams are closer than you realize . It

16:42

only takes a one degree shift each day

16:44

. So all of my love to

16:46

each and every one of you . Next week will

16:48

get deeper into some of my favorite

16:50

studies on that mind body connection

16:53

and getting your brain on your side

16:55

. I send you through the week with all of my

16:57

love , but all right

16:59

, my loves , that's where I'll leave us today . I want to

17:01

thank you so much for joining in on this conversation

17:04

with me and each week , every Monday , we're

17:06

going to be posting a new episode , going

17:08

a little bit deeper into the conversation

17:11

, of what you can do to train

17:13

your brain on purpose to really allow

17:15

for the lifestyle that you want

17:17

to live . Until next time , my loves . In

17:20

the meantime , here's to your health and your

17:22

happiness .

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