In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

with Harry for more insights.uld love to continue this conversation with you, over Twitter @realmikosantos!

In this episode, we cover:

• Success in podcasting industry.
• Standing out in crowded market.
• Understanding brand identity and audience.
• Focusing on specific target audience.
• Having a clear point of view.

About the Guest

Harry Morton is a seasoned professional in the world of podcasting, with over 15 years of experience in the audio industry. His journey began with a background in music and audio post-production, where he honed his skills and developed a passion for storytelling through sound. After a setback early in his career, losing a critical audio file for a client's advert, Harry transitioned into sales and marketing roles, gaining valuable experience and a global perspective during his time in Australia.

Connect with Harry Morton

• Visit Harry Morton Website
• Connect with Harry Morton on Twitter andLinkedIn
• brandpodcastsummit.com (Brand Podcast Virtual Summit- April)

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here
• Connect with Miko Santos on Linkedin and Twitter
• Do you require a job posting? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.
• Visit our audio version of the podcast here
• If you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.

More About That Podcast Exchange:

This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.

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