The paid influencer trend is steadily making its way into the B2B space — and that's a good thing! Spreading the word about your brand and product is much more powerful coming from a trusted human than it is a faceless company page.

In this episode, Susan and Jess discuss:

• How to Identify and work with the people inside your company who have credibility and expertise in your brand's space.
• How to find and partner with those outside your company whose following and POV align with your brand's.
• What influencers — internal and external — need from you in order to create the most persuasive content possible.

That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).

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