On this week’s episode, Rhiannon explores the history of breakfast marketing campaigns, including weird mascots, their surprisingly-specific backstories, and the concept of marketing to children. We discuss organic versus synthetic mythologies and embark on the season’s first rabbit hole.
This podcast is produced and edited by me, Rhiannon. Music written and performed by our resident noisemaker, Tay Clarke. Find the show online at www.thatsnicepod.com, or follow our Instagram, @thatsnicepod.
SOURCE MATERIAL***Recommendation of the Week***

• https://www.wikihow.com/Write-a-Myth

***Marketing***

• https://bobschwabach.wordpress.com/2010/02/27/cereal-premiums-big-business-remember-the-yukon-land-rush/
• https://www.cnn.com/2021/10/26/business/kellogg-pop-tarts-lawsuit/index.html
• https://exhibits.library.duke.edu/exhibits/show/childrenads/intro
• https://journals.sagepub.com/doi/pdf/10.2190/32F2-2PFB-MEG7-8HPU
• https://www.jstor.org/stable/4189133
• https://www.linkedin.com/pulse/make-weird-newest-content-marketing-trend-pure-absurdity-brooks
• https://www.mentalfloss.com/article/51286/what-are-colored-circles-food-packages
• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC438780/?page=1
• https://news.google.com/newspapers?nid=1914&dat=19980101&id=m9ggAAAAIBAJ&pg=1461,30454
• https://www.npr.org/sections/thesalt/2013/10/20/228193138/unleashed-on-halloween-monsters-cereal-haunts-hoarders
• https://popicon.life/design-evolution-quaker-man/
• https://www.smithsonianmag.com/innovation/how-wheaties-became-breakfast-champions-180978246/
• https://villains.fandom.com/wiki/Crazy_Squares

***Etymology***

• https://www.bobbleheadhall.com/whatisamascot/
• https://www.etymonline.com/word/brand
• https://www.etymonline.com/word/logo
• https://www.etymonline.com/word/logogram
• https://www.etymonline.com/word/logogriph
• https://www.etymonline.com/word/mascot
• https://en.wikipedia.org/wiki/Logogriph

***Notable Mascots***

• https://web.archive.org/web/20080915100819/http://findarticles.com/p/articles/mi_m1511/is_8_20/ai_55248808/pg_1
• https://blog.retroplanet.com/kelloggs-rice-krispies-snap-crackle-and-pop/
• https://cartoon-network-city-fanon.fandom.com/wiki/The_Keebler_Elves
• https://cartoonresearch.com/index.php/the-origin-of-capn-crunch/
• https://www.deviantart.com/inezfan64/art/The-History-of-Toucan-Sam-from-Froot-Loops-891526203
• https://globalresponsibility.generalmills.com/2020/PDF/general_mills-global_responsibility_2020_0039.pdf
• https://macysthanksgiving.fandom.com/wiki/Buzz_the_Honey_Nut_Cheerios_Bee
• https://www.neatorama.com/2015/03/18/Waldo-the-Wizard-The-Forgotten-Lucky-Charms-Mascot/
• https://popicon.life/dig-it-all-about-the-honey-smacks-digem-frog/
• https://blog.retroplanet.com/quiky-the-nesquik-bunny/
• https://www.snackhistory.com/trix-cereal/#The_Origin_of_the_Trix_Rabbit
• https://www.teenvogue.com/story/honey-nut-cheerios-buzz-the-bee-missing
• https://www.thetoyinsider.com/lucky-charms-magically-delicious-album/
• https://en.wikipedia.org/wiki/Tony_the_Tiger