Robyn explores the often-overlooked aspect of branding: setting clear and robust expectations. She discusses how to apply your brand to conversations and interpersonal interactions to ensure a consistent and pleasant experience for your clients. Using examples such as customized order emails from small businesses and the importance of clear call-to-action buttons, Robyn emphasizes the impact of setting expectations aligned with your brand story. Gain valuable insights into reinforcing your brand identity and setting expectations at every touchpoint, ultimately creating a favorable experience for your clients. Tune in as Robyn shares practical tips for crafting a customer journey that aligns with your brand and leaves a lasting impression.

• Importance of setting and managing expectations in brand interactions
• Examples of how small businesses can personalize communication to enhance the customer experience
• Balancing cleverness with clarity in messaging
• Reinforcing brand identity through copy and imagery
• Strategies for communicating a unique brand approach, clarifying FAQs, disclosing rules, and providing clear directives

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